Associations need to be flexible and ready to evolve to meet the needs both of their audiences and the world at large, but there’s no doubt that they are up to the challenge! It’s constantly coming to our attention that we have an industry of forward thinking professionals, and I am confident that we are well poised to face the changes and obstacles ahead. There are initiatives regularly being spearheaded which have immediate implications on the well-being of the association industry and those who work within it.
We had some fun bringing together a sample of some of the many exciting happenings that give us cause for optimism, and galvanize us to thrive as individuals and organizations. In this first half of our two-part series, you’ll find a selection of books that we’ve found inspiring and transformative. Happy reading!
The Open Garden Organization: A Blueprint for Associations in the Digital Age by Amith Nagarajan
Equip your association for the digital age! Readers will learn how to experiment and drive progress forward within their organizations. The backbone of Amith’s method lies in the “Open Garden Model,” which focuses on three main principles: purpose, culture, and inclusivity. It encourages associations to clarify and deepen their purpose, discover and live their values, embrace a future of uncertainty,and shift their business model to one that embraces an inclusive and expansive audience - reaching far beyond the scope of traditional membership models to elevate their brand credibility and member loyalty.
Read this is you want to ensure your association has the ability to sustain and flourish in today’s changing world.
Spitting Fire by Lauren LeMunyan
Lauren works with creative business owners and passionate professionals to build their vision and mission, establish their values, set goals, and hold them accountable through each milestone. She wrote this self-help book after she made changes for herself and has worked with hundreds of clients through the same issues. She weaves her personal story with her clients’ experiences to highlight the three key areas that inspire us to get fired up! Through stories, principles and applicable tools to change your life, this book can inspire a simple mindset shift and potentially grow into a total life renovation. You’ll take away some exercises and tools to become more aware and powerful in your daily choices.
Read this if you want to design the life you’ve always wanted.
Competitive Advantage: Create Continuing Education That Is Profitable, Sustainable, and Impactful by Tracy King CAE
Professional association continuing education teams feel pressure from disruptions, new technologies, and tight budgets, and the risk of irrelevance is imminent as old learning formats and pricing models begin to fail. Tracy King works with dozens of associations concerned about meeting the needs of their evolving industry while remaining the content authority. She shares the Enterprise framework she developed which teaches common mistakes associations make managing their learning portfolio, key investments that will differentiate your programs from competitors, partnership opportunities that result in passive revenue streams, and the elements of an education strategy that will future proof your association. Tracy knows what produces lasting results!
Read this book if you wish to create a reliably profitable and sustainable learning portfolio that generates the desired impact.
Association 4.0 – Positioning for Success in an Era of Disruption by Kevin Ordonez and Sherry Budziak
The Fourth Industrial Revolution is real, it’s here, it’s now, so let the experts guide you toward making the leap to Association 4.0! Eighteen leaders who are innovators and cultural shape-shifters share their experiences with disruption and embraced change even when it came at great professional risk. You’ll learn their strategies for turning uncertainty into advantage, amazing members and customers with on-demand service, harnessing trending ideas and technology for success, and using big data to deliver member satisfaction.
Read this book to discover the power of digital transformation and how it can move your association from business as usual to excellence.
Leveraged Learning: How the Disruption of Education Helps Lifelong Learners, and Experts with Something to Teach by Danny Iny
Universities and colleges are struggling to keep pace: they’re often out of touch, exorbitantly overpriced, and slowed by unwieldy infrastructures, bureaucracies and tenure. This crisis presents an opportunity for the experts and professionals who possess the knowledge and skills that are so sorely needed by so many. Danny Iny, a successful educator entrepreneur, lays out the guidebook for navigating a new world – both as a lifelong learner, and as an expert with something to teach.
Lifelong learners will gain the skills and tools to thrive, by confronting the alternatives to consider, discovering how to hack patterns of behavior to support and accelerate learning, and developing the mental habits that are critical to achieving ongoing, sustained success.
Experts with something to teach will learn how to package your expertise for others’ benefit (and your profit), what it really takes to develop a lucrative revenue stream from your expertise, what to test, measure, and iterate as your course grows and evolves, and how to engineer student success through accountability, gamification, and artificial intelligence.
Read this book if you’re a knowledge worker, professional, and lifelong learner seeking to receive and provide training and education to stay current and grow in the modern world.
Stay tuned for part two, in which we’ll turn to the events and programs creating a path towards a fruitful future for associations.