What do Amazon, Starbucks, and Adobe have in common?
They have all entered the ‘Membership Economy’, recognizing the advantage of forging long-term relationships with customers over simple one-time transactions.
As an association, you can pat yourself on the back, because you’re well ahead of this curve. However, as private sector companies gain consciousness of the value of membership, increased competition is on the horizon for you.
We’ve already seen it happen with companies like LinkedIn, whose platform effectively undermined the networking value of many professional associations.
This is why we brought in Robbie Kellman Baxter, author of The Membership Economy, to discuss. She pushed us to consider the place of our association within the ever expanding market, and provided tips on how to grab a bigger share of it. Below is a recording!
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