Bio

Amanda Kaiser

Amanda Kaiser is a qualitative member researcher. She has conducted 319 member interviews and counting. Through these interviews she helps associations understand their members’ goals, challenges, opinions, fears, and hopes. These insights become the building blocks of their member-focused vision and future-focused strategy, innovation and marketing plans. Amanda also writes a three-times weekly blog for association professionals. You can check it out and subscribe at SmoothThePath.net or follow her on Twitter @SmoothThePath.

Recent Articles

Problems with Association Membership

Written by Amanda Kaiser

Are you ready to create a new member onboarding program?

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Association Email is Dying

Written by Amanda Kaiser

It's time to think critically about each email you send.

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The Real Value of Associations for Members

Written by Amanda Kaiser

How does your association make members feel?

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Our Members’ Automatic-Minds Do Not Want to be Engaged

Written by Amanda Kaiser

The mind always veers towards its automatic side - so we need to target it!

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Give Your New Member Engagement Program a Makeover

Written by Amanda Kaiser

This study showed us how to best engage new members.

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Why the CEO is the Key to Innovation

Written by Amanda Kaiser

The CEO’s behavior dictates how innovative an association will be.

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Association Leadership and “Ski Patroller Voice”

Written by Amanda Kaiser

Good leadership means considering the way you speak, as much as what you say.

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