Bio

Amanda Kaiser

Amanda Kaiser is a qualitative member researcher. She has conducted 319 member interviews and counting. Through these interviews she helps associations understand their members’ goals, challenges, opinions, fears, and hopes. These insights become the building blocks of their member-focused vision and future-focused strategy, innovation and marketing plans. Amanda also writes a three-times weekly blog for association professionals. You can check it out and subscribe at SmoothThePath.net or follow her on Twitter @SmoothThePath.

Recent Articles

Do You Know Your Association’s Value Trigger Point?

Written by Amanda Kaiser

Usually associations have just one. What is yours?

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The Most Frustrating Thing New Members Do

Written by Amanda Kaiser

We'd engage them... if only they would let us!

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Why New Members Actually Join

Written by Amanda Kaiser

332 member interviews revealed a major misconception on our part!

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Are You Safe to be Yourself at Work?

Written by Amanda Kaiser

Or are you constantly on your guard?

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Members Tell Us How We Can Improve Their Conference Experience

Written by Amanda Kaiser

300+ in-depth member interviews give actionable insights.

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Innovation: The 5-Step Process

Written by Amanda Kaiser

We talk a lot about innovation - but how do you foster it?

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Technology Will Displace Your Members’ Jobs

Written by Amanda Kaiser

Need something done? They've got a robot for that!

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Is Your CEO Supportive of Innovation?

Written by Amanda Kaiser

Have you read this new study on association innovation?

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The 4 Skills Associations Should be Teaching

Written by Amanda Kaiser

What can we offer that extends beyond the expected practical skills?

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