eBooks from SURGE 2017

Our semi-annual virtual conference, SURGE, is designed to harness collective knowledge and to drive innovation through virtual collaboration. In the same spirit, the knowledge-sharing doesn’t stop with the end of the event. Out of each session, we compile eBooks from speaker insights, guest contributions, key themes emerging from the live chat, and pertinent resources for implementing or extending the lessons learned.  

These eBooks are a testament to the value of collective knowledge. Thank you to our speakers and attendees, whose ideas make up the entirety of their contents.

You can download any and all of these eBooks, for free, and dive into the discussions. The only thing you’ll need to do is provide your name and email for each download, since it will be sent directly to your inbox.

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The Trials and Tribulations of Non-Dues Revenue

During the The Trials and Tribulations of Non-Dues Revenue session, the speakers explored topics such as:

  • Harnessing the power of industrial partners
  • Building an app to expand your product line
  • Downsizing offerings to maximize impact
  • Breaking through a silo culture
  • Results from the partnership professionals survey
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Putting Member Engagement Into Action

During the Putting Member Engagement Into Action session, the speakers explored topics such as:

  • Member engagement in your organization
  • Three steps to welcome new members
  • The key to authentic engagement
  • Foolproof marketing strategieshttps://pages.associationsuccess.org/putting-member-engagement-into-action-ebook/
  • Optimizing online interactions through design
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How to Innovate The Lean Way

During the How to Innovate The Lean Way session, the speakers explored topics such as:

  • Six Lean principles
  • Minimum viable products
  • Embedding Lean into operations
  • Case studies: before and after Lean
  • Resources for more learning
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Let’s Break Down Our Organizational Silos

During the Let’s Break Down Our Organizational Silos session, the speakers explored topics such as:

  • Defining and deconstructing silos
  • Event planning
  • Meetings that bring staff together
  • The positive side of silos
  • Cultures of collaboration
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Association Leaders and the Analytical Mindset

During the Association Leaders and the Analytical Mindset session, the speakers explored topics such as:

  • Data & storytelling
  • Using data to build an LMS
  • The importance of data
  • Planning a conference
  • Communicating data
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The Workforce Crisis (And What To Do About It)

During the The Workforce Crisis (And What To Do About It) session, the speakers explored topics such as:

  • The association space.
  • Association careers and where to find them.
  • Millennials in associations.
  • Workforce crisis survival guide.
  • Work motivations.
  • Case study: OSCPA and the school to career transition.
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Transforming Associations Through Artificial Intelligence

During the Transforming Associations Through Artificial Intelligence session, the speakers explored topics such as:

  • Defining and understanding AI
  • The radical potential of AI
  • Advice for association decision-makers
  • The future of AI
  • Featured case studies
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How to Effect Change No Matter Your Job Title

During the How to Effect Change No Matter Your Job Title session, the speakers explored topics such as:

Association Innovation research findings
The Ideal Leader
Changes in Staff Structure
How to Be a Change Agent
Working with Feedback
Change Beyond the C-Suite

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Facing - And Embracing - The Future of Learning

During the Facing - And Embracing - The Future of Learning session, the speakers explored topics such as:

Microlearning
Micro-Credentialing
Competency Based Education
Virtual Reality
Talent Shortages and Professional Development
The Value Ramp