The event has ended, but all the sessions are available for viewing.
The sessions will air May 1-3rd. Register now and begin interacting immediately!
Thanks to our speakers, whose ideas were the very backbone of this event.
May 1st, 12-1PM ET
Members value associations because associations help solve their challenges. The life-blood of your value equation is the type and quality of the solutions and experiences you offer to members and their member organizations. In this conversation we will cover how to accurately and clearly define your members challenges, methods for helping members solve those challenges, and transformative techniques that can help cement member engagement. This session is for association leaders who have been thinking hard about association value, relevancy, and innovation.
May 1st, 1-2 PM ET
Yes, YOU can be a positive culture influencer.
Culture is really not that hard to define. It’s the human actions — and all the other “stuff” — that reinforces what’s truly valued in an organization. Can you help build a culture that drives success? Can you step out, ask the tough questions, and be the dissenter and collaborator all at once? Wherever you are in an organization, you can introduce the culture you want to see. Just be prepared to test, experiment, show quick results, define processes, rally your allies, shore up your systems, and build feedback mechanisms. And be just a little defiant, within the boundaries of your influence. Let’s discuss how you can care for your culture and have your culture care for you.
May 1st, 2-3PM ET
Are you in a mid-career phase of your life? Too “seasoned” for the Young Professionals resources but not quite senior enough yet for the CEO track? How do you continue to grow and evolve professionally? What if there are not just one, but many things you want to learn? How do you find the right mentor? How do you keep from getting stuck in a box, or worse, a rut? Our organizations are not designed for the messiness of individuals wanting to carve their own pathways. What can we do to change that, from an individual perspective? We don’t have many answers, but we have lots of questions. Join this discussion to commiserate with others and share the tips and resources you might have collected along your journey. Also - if you’re a senior leader helping support your mid-career staff in interesting ways, or a mentor with resources to share, or even a YP looking ahead, we welcome your input into this lively discussion!
May 1st, 3-4PM ET
You’re not attending SURGE to kick back and do nothing. You’re here because you want to kick @$$ and take names!
You know the value of non-dues revenue to support your member initiatives and strategic goals, and to expand your association’s capabilities beyond what membership dues alone can do. You’re probably doing okay with some existing added revenue streams, too – but is okay enough? Our panel of financial and revenue experts will review ways for associations of all sizes, missions, and levels of financial savvy to tap into new sources of non-dues revenue. We’ll cover how to evaluate potential non-dues revenue ventures before you commit staff and organizational investment in them. And we’ll discuss how to ensure the success of a new revenue generating venture through marketing, member buy-in and unbiased, data-based evaluation.
Join our brainstorming session to become even more of an association maverick and kick some @$$ at generating non-dues revenue.
May 2nd, 12-1PM ET
The Matrix. 2001: A Space Odyssey. Weird Science. What do these brilliant works of art have in common? They are all about the intersection of people and technology. While we will not be discussing these movies in great depth, or at all, we will be talking about the relationship between people and technology.
Join our panel as we discuss the role of technology in an association. We’ll demonstrate that technology is a means to an end, and not the solution itself. We will discuss how to create value that starts with people first. We’ll challenge each other and the audience to harness technology by fostering a culture of innovation and analysis, where leadership and staff are equipped and empowered to question, continuously improve and experiment. And finally, we’ll explore how the tech can help us serve our members, support our organizations and create better experiences for both members AND staff.
May 2nd, 1-2 PM ET
Globalization should not come from a place of expansion, but rather from collaboration. There are organizations all around the world that are tackling similar challenges, and have identified similar opportunities. Where are there opportunities for collaboration (no matter where in the world we’re located), and how do our unique insights bring clarity to complex global challenges? In this session, you’ll hear from leaders who are spearheading the association movements in their respective countries. They will offer their perspective on global partnerships, and how we might consider “associating”.
May 2nd, 2-3PM ET
The buzz is unmistakable. The next technological wave is beginning to crest and blockchain is leading the way. Advocates claim it will revolutionize trust on the internet and, counterintuitively, lead to more privacy for individuals. Detractors have concerns about misuse, security, and what the overall socioeconomic impact may be of blockchain being deployed at scale. We’ll talk about what blockchain is and how the technology works, discuss how it’s going to affect the association industry, and provide a roadmap for associations to use as they begin to help their members prepare for the impacts of this disruptive technology on their industries and professions.
May 2nd, 3-4PM ET
Member satisfaction increases by 23% when members view your association as an early technology adopter. And personalization is essential to delivering better experiences, however, only 33 percent of members believe they receive personalized content. There is a growing expectation from members that organizations use their information to provide more personalized interactions based on preferences and past behaviors. As technologies improve, there are now more opportunities to deliver personalized, relevant experiences at scale. In this session, we will discuss real-world association examples of using technology and predictive analytics to take your member’s experience to a new level.
May 3rd, 12-1PM ET
From Amazon to Netflix, Dollar Shave Club to Blue Apron, subscription models make it exceptionally easy for consumers to access nearly anything they may need or want – and have it delivered right to their front door (or digital device). These companies offer a positive and valuable experience that is incredibly convenient, highly personalized – and profitable. They are data-driven, listen to their members, and provide recommendations based on behavior patterns. Join us for a conversation as we explore subscription models and the implications for the association membership space.
May 3rd, 1-2PM ET
Do you know what education your association needs to offer in order to help emerging, mid-career and senior professionals both get and keep jobs in your industry? What evidence do you have to signal that your current learning programs are meeting this need? How can you better leverage your learning programs to support the career development of members? This session will explore the importance of gathering 360-degree feedback about your association’s education portfolio; elements of a successful gap analysis; how to proactively fill those gaps in an effort to advance both the workforce and the profession; how to evolve and adapt to the learner’s needs; and how to mindfully connect learning offerings to best support each learner’s journey. Four speakers – a professional development consultant, a credentialing guru, a community-building specialist and a professional learning leader – provide their varied perspectives, first-hand experiences and sage advice. Topics covered include workforce challenges, education portfolios, gap analysis, microcredentialing to support learning and skill development, advancing the workforce and much more!
May 3rd, 2-3PM ET
Ping pong tables and free food are nice, but don’t count on those perks to attract the highly skilled teams associations will need for future success. Technology is putting the workplace on overdrive and reshaping what it means to be an employer and to be employed. Rob Miller, Stuart Meyer, Kevin Ordonez and Sharon Rice have over 20 years of experience advising associations on how to maximize technology for improved strategy and operation.
May 3rd, 3-4PM ET
The amount of technology change we see in our everyday lives is astounding. How do these changes affect your organization’s technology strategy? Which technologies should be on your radar? What should you be experimenting with? How do you help you members navigate the technology landscape? Join a few current and past members of ASAE’s Technology Council as they explore these questions and talk about their technology strategies for now and into the future.
Hover over their logos to learn more about them.
A collective ecosystem of purpose-driven companies bringing together the best tech and market expertise to accelerate innovation.
Affinipay is a financial technology company, creating payment-based practice management tools for professional service markets. Power your payments now!
The official community for association industry professionals in Colorado working to educate diverse audiences as to the significance and value of associations.
Philippine’s Council of Associations and Association Executives serving the interest of institutions and professionals.
First European association supporting and representing association management professionals in Europe.
Serving as the professional society for those within the Association Management Profession within the African Continent.
The Asia-Pacific Federation of Association Organizations is a regional network of national membership organizations of associations.
ACE is a cross-functional group of association executives with a passion for thinking entrepreneurially.
.orgCommunity is a collective of experienced association and nonprofit executives interested in nuturing innovation to stimulate organizational sustainability.
PPN provides strategies and solutions to improve corporate partnership and sponsorship programs for associations and not-for-profit organizations.
MSAE is the association for associations in Michigan! Their mission is to ensure a knowledgeable, professional and successful association community.
GSAE is the association of associations in Georgia! It aims to create meaningful and diverse opportunities for their members to connect with each other.
The leading association for current and future association and not-for-profit leaders in Australia and New Zealand.
Partnering with purpose-driven organizations to produce virtual events that foster meaningful conversations.
A feedback automation platform that helps engage your members and staff by driving a continuous stream of feedback 365 days a year.
CE21 is powering this virtual event and provides LMS and webcasting services for associations worldwide.