Co-creation: Building shared purpose and value with members

Co-creation – the process of engaging members in the joint creation of value – is fun to envision but hard to execute. Involving membership in decisions about the directions of programs, services and even strategic direction can produce a strong outcome reflective of diverse perspectives. But without the right process and structure, it can also […]

Chelsea Brasted is the writer and editor who serves as content manager for AssociationSuccess.org. A former reporter and breaking news editor for The Times-Picayune, she lives in New Orleans with her husband and two rescue dogs.