Articles

Dec
10

The world might change; here’s why our content strategy doesn’t

How should association communicators balance the needs of their business, the priorities of their organization’s leaders and the resources at their disposal? Who are their audiences, and what do they need in their lives as members – or prospective members? And what matters most when it comes time to measure success? Those are the types […]

By Gary Hunt | Engage People
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Dec
09

Why it’s not good enough to ask what members want

When Elizabeth Weaver Engel thinks about what members want, two quotes come immediately to mind.  The first is attributed to Henry Ford: “If I had asked people what they wanted, they would have said faster horses.” And the second comes from tech giant Steve Jobs: “People don’t know what they want until you show it […]

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Dec
05

Tools you can use to organize your content strategy

So much of what an association produces involves or revolves around content.  There are learning courses, conference panels, blog posts, newsletters — both digital and on paper, case studies and white papers. That’s not even to mention all the social media: LinkedIn, Instagram, Facebook, Twitter and whatever else is next on the horizon for how we […]

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Dec
03

This worksheet helped 1 association trim its website by 95%

When Courtney Reyers first started working at the American Society for Microbiology nearly five years ago, she was faced with a 20,000-page website. It was untagged, unstructured and the search was, in her words, “a complete nightmare.”  Something had to be done.  As the senior manager for digital strategy at the American Society for Microbiology, […]

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Dec
02

Is it time to Marie Kondo your content?

When Meena Dayak’s team at the American Public Power Association sought to redesign their website about two years ago, there was a lot to consider. Well, a lot of content to consider.  “It had been a while since we had taken such a comprehensive look at the site,” said Dayak, who serves as the vice […]

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Nov
28

Should you shorten your workweek?

If it was possible to have shorter meetings, take a paid day off every week, cut the overhead cost of operating your office building and increase overall productivity, would you do it? Thought it sounds like a no-brainer, what it takes to actually get there might leave a lot of leaders immediately unsure. But that’s […]

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Nov
26

6 steps to more meaningful strategy meetings

Nothing excites me more than strategy meetings.   The idea of discussing “what if” and partnering it with realistic plans creates a beautiful intersection of driving stakeholder needs forward while remaining open to new ideas. When I joined the Professional Pricing Society, one problem that became apparent in my first year was that cross-departmental collaboration wasn’t […]

By Michael Tatonetti | Engage People
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Nov
25

Should your association start a podcast?

When Hannah Andrews and her team started thinking about creating their first podcast, they weren’t actually thinking in those terms. Instead, they considered their strategic plan goals around consumer outreach for the Association for Professionals in Infection Control.  What’s a great way to build the audience they already had for their website, with info about […]

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Nov
21

5 steps to making decisions faster

Ever had a choice you just couldn’t make? We’ve all been there.  Fighting organizational ambivalence, though, is a step beyond having to make a choice in your personal life. When you’re in an association stuck between two places, making any forward motion at all can feel like literally moving mountains.  As Society for College and […]

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Nov
19

How 1 association booted bureaucracy and started making decisions

When Mike Moss first wrote for AssociationSuccess.org, he’d only been serving as president for the Society of College and University Planning for a little over a year. But even then, he knew the organization needed a shake-up. At the time, he authored an essay for the site that detailed his approach to ending, as he […]

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