Articles

Sep
16

What can we learn from the Boeing 737 MAX?

It’s impossible to have avoided the corporate crisis that dominated business in 2019: The Boeing 737 MAX. When things go wrong midair, they can really go wrong. There’s not only the safety of everyone on board to consider but the safety of the untold numbers of people below. The stakes are perhaps higher — and […]

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Sep
12

Ready for SURGE Growth? Meet the 3 keynote speakers for our digital conference

When we first started to think about what the next SURGE should focus on, we considered associations’ biggest challenges today, how there’s a need to face transitional forces coming from both inside and outside the industry and how these organizations are looking to tap into new generations coming of age and into the market.  We […]

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Sep
10

If you prove your value, members will invest

When I was a sophomore in college, I was recruited by a little known agency to work full-time. To this day, I give that agency credit for giving me the best sales training I could ever have in my life. My job involved doing thorough research. I learned to really look at so many different, […]

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Sep
09

Workplace fulfillment by the numbers

More and more, employees are prioritizing a meaningful, fulfilling workplace. While workers know fulfillment is a personal experience, they also acknowledge senior leadership’s role in setting a culture that nurtures or stifles a sense of purpose. Last week, in the kick-off article to this series, I suggested senior leadership aim for more than just token […]

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Sep
05

How to tell if your non-dues revenue programs are worth it

When it comes to non-dues sources of revenue, not all are worth the time, energy and effort. Organization leaders need to understand the total value of the revenue source, which means more than the return on investment; it also means looking at how much  mission impact is perceived to be achieved by board members, staff, […]

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Sep
05

Are you ready to kick @$$ and take non-dues revenue?

We all know the buzz word — non-dues revenue — but it’s really about more than bringing in more capital. It’s about producing more value for our members without having to ask them to cough up the cash to make it happen. How we make that happen is exactly where our latest eBook comes in. […]

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Sep
03

Be like Netflix to inspire member loyalty

In this era of convenience, distilling how to serve our members can be a challenge. However, all the big companies we often talk about, like Netflix, Amazon and Spotify, seem to have already figured it out.  At its inception, Netflix tuned into consumer demands and offered its first service of convenience by eliminating the few […]

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Sep
02

The tricky business of understanding members’ needs

In preparation for my SURGE Co-creation session this past May, I posed this question to registered attendees about Netflix: “What keeps you coming back? Do you view your subscriptions as memberships?” One response from Elizabeth Graham caught my eye: “It’s a small price to pay for a service that makes me laugh, relax, reflect, and […]

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Aug
29

The New Gold Standard in Employee Engagement is Fulfillment

What gives you a sense of fulfillment?  For me, the question evokes a lot of little vignettes before any articulate answer. It’s the feeling of progress I get when I train for a big run. It’s cooking all day to share an elaborate Italian feast with friends. It’s the thrill of working on a high-performing […]

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Aug
27

How-To: Simplify Your Approach To Brand

Early on, the first brands were used by ranchers to identify their cattle. Later, as packaged consumer goods entered the market in the 19th century, brands evolved into markers that companies like Kleenex and Coca-Cola used to differentiate themselves from competitors.  It was simple. But branding isn’t so simple anymore.   Brand is about more than […]

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