Articles

Sep
05

How to tell if your non-dues revenue programs are worth it

When it comes to non-dues sources of revenue, not all are worth the time, energy and effort. Organization leaders need to understand the total value of the revenue source, which means more than the return on investment; it also means looking at how much  mission impact is perceived to be achieved by board members, staff, […]

By Kelly Turner | Engage People
DETAIL
Sep
05

Are you ready to kick @$$ and take non-dues revenue?

We all know the buzz word — non-dues revenue — but it’s really about more than bringing in more capital. It’s about producing more value for our members without having to ask them to cough up the cash to make it happen. How we make that happen is exactly where our latest eBook comes in. […]

DETAIL
Sep
03

Be like Netflix to inspire member loyalty

In this era of convenience, distilling how to serve our members can be a challenge. However, all the big companies we often talk about, like Netflix, Amazon and Spotify, seem to have already figured it out.  At its inception, Netflix tuned into consumer demands and offered its first service of convenience by eliminating the few […]

By Megan Denhardt | Engage People
DETAIL
Sep
02

The tricky business of understanding members’ needs

In preparation for my SURGE Co-creation session this past May, I posed this question to registered attendees about Netflix: “What keeps you coming back? Do you view your subscriptions as memberships?” One response from Elizabeth Graham caught my eye: “It’s a small price to pay for a service that makes me laugh, relax, reflect, and […]

By Chris Beaman | Empower Yourself
DETAIL
Aug
29

The New Gold Standard in Employee Engagement is Fulfillment

What gives you a sense of fulfillment?  For me, the question evokes a lot of little vignettes before any articulate answer. It’s the feeling of progress I get when I train for a big run. It’s cooking all day to share an elaborate Italian feast with friends. It’s the thrill of working on a high-performing […]

By Nick Marzano | Empower Yourself
DETAIL
Aug
27

How-To: Simplify Your Approach To Brand

Early on, the first brands were used by ranchers to identify their cattle. Later, as packaged consumer goods entered the market in the 19th century, brands evolved into markers that companies like Kleenex and Coca-Cola used to differentiate themselves from competitors.  It was simple. But branding isn’t so simple anymore.   Brand is about more than […]

By Garth Jordan | Invigorate Revenue
DETAIL
Aug
26

Using Personalization to Stop Choice Overload

The question of how to get the best out of a database has been plaguing associations for years. We see some organizations treating their data like precious storage, while others see it more as a playground.  I think your database is like your garage. You wouldn’t want everything just thrown in there haphazardly that it […]

By Erin Shy | Invigorate Revenue
DETAIL
Aug
22

Don’t Make Paying You an Inconvenience

After all the work you put in to deliver value to your members, it should never be inconvenient to make membership payment. You need to have options, think about what might make the process easier, and sometimes have something automatic available. I used to be with the Bed and Breakfast Association of Virginia and we […]

By Amy Hager | Invigorate Revenue
DETAIL
Aug
20

The Case for Human Connection in a Techie World

In today’s digital era, the world is changing to favor convenience. Technology and automation give us bots to answer our questions 24/7, personalized messaging, and curated recommendations for what products to buy or shows to watch based on our past interactions. This personalization makes life easier, but keeping the human connection is also important.  One […]

By Marice Fernando | Invigorate Revenue
DETAIL
Aug
19

Local Perspective: Brussels

No matter where you are in the world, associations are encountering similar challenges, and finding similar opportunities. Globalization presents us with opportunities to collaborate and flourish, but also has its own set of bottlenecks that aren’t necessarily seen locally. Differences can range from barely noticeable to rather remarkable from one geographical region to another, or […]

By Ioannis Pallas | Transform Culture
DETAIL
SEARCH