Articles

Aug
15

DATA: OF THE PEOPLE, BY THE PEOPLE, FOR THE PEOPLE

Much of the general conversation around data is about how it can be used to shape or shift the subject’s behavior. I would argue that we should be expending as much, if not more, effort in interpreting the data and using it to shift and shape our behavior to better meet the needs of our members and customers. We’re […]

By Katherine Matthews | Transform Culture
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Aug
13

THE THREE AREAS ENHANCED BY PARTNERSHIPS

Though the world may be big, even across oceans, the association community is small and powerful. Across the globe, associations tackle similar challenges and opportunities: how to grow membership, how to provide dynamic learning and meetings, what is good governance and how do we advocate on behalf of the industries we serve, to name a few. […]

By Lowell Aplebaum | Transform Culture
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Aug
12

PERSONALIZATION DRIVES LEARNING EFFICIENCY AND EFFECTIVENESS

The personalization of learning for individual professionals will be one of our best weapons in the war against the growing knowledge gaps that plague today’s workforce. As the pace of change in the workforce accelerates, workforce readiness requires ongoing lifelong learning. Today’s employers are battling a skills gap as the pace of learning has lagged the pace of […]

By Tristan Jordan | Invigorate Revenue
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Aug
08

WHY ASSOCIATIONS NEED TO ACTIVELY MANAGE GROWTH

A typical association will run conferences, develop publications and educational courses, provide online resources such as communities, and often be involved in government relations and standards work. These organizations face an extreme version of the challenge their for-profit counterparts face: in a commercial business, such diverse activity would often require many times the people associations have […]

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Aug
06

PERSONALIZATION: CREEPY OR CONVENIENT?

Have you ever Googled “How to download your Facebook data” or “How to download your Google data”? Well, I have for some of my Google data. They’ll tell you where you were on what day, doing what. You’ll find every single photo. I was appalled. But then I thought about how I can go on Chrome, […]

By Sigmund VanDamme | Invigorate Revenue
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Aug
05

JOB CANDIDATES ARE STILL STRUGGLING TO COMMUNICATE

We often stress the importance of soft skills in the job market, and this is particularly true when it comes to a lack of communication skills affecting the employability of job candidates. As the Director of CompTIA AITP, an association for IT professionals, we talk a lot about not only the skills gap but a […]

By Colleen Loeffler | Empower Yourself
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Aug
01

THE ROLE OF ASSOCIATIONS IN THE EDUCATIONAL LANDSCAPE

In the educational landscape, associations have an important role to play in helping learners become job-ready.By learners, I don’t just mean those at the start of their professional careers, but also those at a later stage looking to make a change in career paths. We can find them in our staff, our members, and just […]

By Aaron Wolowiec | Invigorate Revenue
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Jul
30

SURGE GROWTH SPEAKERS WANTED

What began as a notion in November 2017 has now confidently become a certainty: that the best, brightest, and boldest ideas come from minds meeting. Along with thousands of association professionals, AssociationSuccess.org saw this thesis in action, and over the past 2 years our free virtual conference has evolved. It’s gone from a vanguard experiment to […]

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Jul
30

HOW TO USE METRICS AND DATA IN MEMBERSHIP ORGANIZATIONS

There are numerous benefits of digital technology to harness in associations, but today, I want to tell you about metrics and data in membership organizations and how to effectively use them. I think there are three components to this: 1. Clarify who your members are. You need to know what their needs are and how your […]

By Edward Kay | Invigorate Revenue
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Jul
25

LEARNING DOESN’T STOP AT MID-CAREER

As a professional in her mid-career, I certainly don’t feel like one sometimes. I’m still discovering who I am and what my place is in this world. In some ways, I could say I’m like a young professional at heart, eager to learn and explore. I’ve always been curious, and that curiosity has served me well […]

By Jennifer Wickline | Empower Yourself
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