Articles

Jun
17

ARE YOUR PRODUCTS AGING LIKE WINE OR FORGOTTEN YOGURT?

Our members are our consumers. Collectively, they buy millions of products & services (including membership) from our associations every year. Many associations offer multiple product lines and multiple products in each product line, such as: membership publications (magazine, newsletters, blogs, etc.) certifications research, data, & analytics education events (conferences, seminars) online learning (webinars, e-learning, virtual events) […]

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Jun
13

HOW CAN ASSOCIATIONS PROVIDE ROI VALUE TO THEIR CORPORATE PARTNERS?

Many association sponsorships are transactional – with low visibility and recognition, banner ads and logos placed on websites and podiums at conferences. These are of minimal value to many companies. What sponsors and partners are really looking for is Return on Investment (ROI) value from associations. In fact, some companies are now increasing their sponsorship spending […]

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Jun
10

DISTINGUISHING POINTS OF VIEW

Distinguishing point of views (POVs) can help better frame one’s value and appreciate the contribution of others. Consider this: Our POV is the world we live in. it’s neither right or wrong, good or bad! However, our POV has us often more committed to being right about something in order to look good, be comfortable, […]

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Jun
06

WHY DON’T YOU JUST MEET ME IN THE MIDDLE?

It begins innocently enough. Career milestones are reached. You find yourself in conference sessions instructed noticeably below your skill level. The interns at your office look, maybe even are, young enough to be your children. You may not yet be a C-Suite leader, but you’d be kidding yourself attending a Young Professionals happy hour. Welcome to […]

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Jun
04

HOW TO SUCCESSFULLY ONBOARD A NEW LEADER IN YOUR ORGANIZATION

As we reflect on organizational culture, we recognize the importance of onboarding in supporting new employees to understand, engage, and reinforce our desired culture. The onboarding of new senior leaders is similarly critical since these individuals have a greater sphere of influence within the organization and can have a significant impact on culture (good or bad) […]

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Jun
03

FIND A BUREAUCRACY AND UNCOVER CUSTOMER SERVICE OPPORTUNITIES

What is the job of the IRS? It is to collect taxes to fund the work of the US government. Except depending on your viewpoint the job of the IRS could be something else entirely. In 2009 the IRS spent 11.7 billion dollars to do its job and in 2017 the IRS had 76,832 employees. So […]

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May
30

TELLING THE ADVOCACY STORY: MOVING MEMBERS FROM “ME” TO “WE”

For some association leaders and practitioners, advocacy remains a “black box.” While advocacy has always been one of the most powerful ways that associations engage their members, some associations struggle to link and communicate that work back to their members in a way that shows them that “My association is fighting for me!” In a previous article, I […]

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May
28

FLIPPING THE SCRIPT ON REBRANDING: HOW AN ASSOCIATION TOLD ITS STORY

In the association space, we often think that advocacy means fundraising for the organization and lobbying to members of Congress on behalf of the organization’s and members’ mission. Advocacy can also mean telling your organization’s and members’ stories through branding and at the Society For Marketing Professional Services,that is exactly what we did. On behalf of our […]

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May
27

CRM: CUSTOMER RELATIONSHIP MANAGEMENT

CRM is one of the most effective ways to manage sales prospects and then segment them into any number of categories. It is a database driven technology that allows your sales staff to track prospects through the sales process and develop promotional campaigns specifically targeted to companies within each segment you manage. Using a CRM […]

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May
27

SMART SOURCING A NEW GENERATION OF ASSOCIATION TALENT

The freelance economy is bringing a wave of disruption that will have world-wide impact. Sixty million Americans are freelance workers, and that number is growing. A typical contract employee is comfortable with limited supervision and adapts easily to a variety of environments and cultures. Whether freelancers work from home, at a client site or move fluidly […]

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