Analytical Mindsets in the Association Space: Part Two
This article comes second in a series about utilizing analytics at your association. Read Part I here. At Association Analytics, we work with many associations who want to create the best offerings for their members, including attractive and exciting conferences. We help them use data to ensure their events are purpose-built for potential attendees. We once worked […]
How Industry Trends Shape Member Expectations
Trends weave their way into the fabric of an industry in many different ways, and through many different channels. One interesting thing to consider is the way in which larger business developments transform our expectations, and therefore change the ways that consumers imagine interacting with organizations. The most impactful expectation trend we are witnessing at the […]
Expand Your Product Line: Clone Your Classic Conference into Punchy Regionals
For many associations, our traditional national conferences are like classic BMWs – four doors, a black or silver exterior, and time-honored elegance that appeals to a top-end market. However, our entire audience might not be shopping for the BMW of conferences. Maybe they want something more hip and nimble, affordable but providing solid quality. They might […]
Evaluating Our Leadership Styles
I recently published an article about authentic leadership, directing people’s attention towards the leadership structure of their organization in order to feel its social, economic, political and environmental pulse. The experience of being interviewed provoked me to reflect on my personal leadership style, the leaders around me, and what authenticity means for the way we organize our […]
It’s Time to Review Your Corporate Relations
How often does your association review its corporate sponsorship or partnership program? The business of corporate relations is changing. Any program that has not been reviewed in recent years could be out of date and falling short of its full potential. It takes ongoing intentional effort to make arrangements lucrative for everyone. Here are a few […]
Before They Get Away: Board Member Exit Interviews
An association volunteer has committed four years of their professional life to serving on your association’s board of directors. They have been involved in the most important decisions that your association has faced over the last four years. They have held innumerable conversations with your association’s members. They have interacted with the association staff and have […]
Demystifying AI: Q&A with Guillermo Ortiz de Zarate
Editor’s note: Associations everywhere are using AI to make their processes more efficient. We’ve all heard by now of the radical potential of AI, but it can be hard to connect the dots from these big ideas to small practical steps. We want to demystify AI to make it accessible to techies and Luddites alike! Recently, we […]
Building Community: The Power of Creative Contrarianism
This is a piece about collaboration. I want to share my experience creating our interactive virtual summit, SURGE – an event that was not just designed to inspire and incite collaboration between attendees, but was itself truly a product of collaborative efforts. We hosted this virtual summit in early November, assembling thousands of association professionals online for three […]
Using the Value Ramp To Build An Educational Portfolio
In today’s economy, traditional modes of education are losing steam. After taking a specialized college degree, professionals may work for fifty years (or more, if life expectancy continues to increase), and in that time their profession or industry can be turned on its head by changes in technology, regulations, and working environments. Going back to […]
Give Your New Member Engagement Program a Makeover
Shirley looked at the metrics of her 6-month new member email campaign. The first email generated a 40% open rate and the second a 47% open rate. The rest of the emails were each getting between 33 and 38% open rates, except for the third and fourth email, which had 14% and 19% open rates respectively. […]