Register for our webinar with ‘The Forever Transaction’ author Robbie Kellman Baxter
“The Membership Economy” author Robbie Kellman Baxter is back with a new book, “The Forever Transaction,” in which she draws out a blueprint for member-based organizations and how they can create and grow with long-term relationships with their customers. With a focus on how associations can master their own Forever Transactions, Baxter will discuss how […]
Is your association fighting subscription fatigue?
We’ve all been there: You get your latest credit card bill or bank statement, and you scan your eyes over all the charges. Yep, yep, yep that makes sense. But am I really paying THIS for that service? The next move means pulling out a laptop or making a phone call, canceling a membership for […]
The single best work-from-home advice I’ve ever received
When my husband and I go out to dinner, we have a phones-down date night rule. As soon as we sit down, he passes his phone off to me, and I tuck it, along with my own, into my purse, which gets slung over the back of my chair and neither of us can touch […]
Let’s connect: Apply to be a SURGE speaker
There’s an annual tradition we do here in New Orleans every year: We stock up on basic medical supplies, ensure we’ve got a good stash of canned and dry goods, and yeah, maybe we keep an extra case of beer on hand. Like many of our neighbors along the Gulf Coast, hurricane season, which stretches […]
Bold idea? This association got rid of its annual conference
When John Bridges took over the Arkansas State Employees Association as executive director about two years ago, he had big ideas. But big ideas cost money, and that was something Bridges didn’t have: The organization hasn’t raised membership dues since the 1980s — while just $52 per year, that can go a long way in […]
10 virtual event tools you can use to move your meetings online
As the world grapples with coronavirus, the massive impact the virus poses to events, meetings and conferences as medical officials urge social distancing is reverberating throughout the association industry. Because social distancing — as in, the physical separation of people — is one of the only tools in the medical toolbox known to assuredly prevent the spread […]
What content metrics actually matter?
If you take a moment to head to the analytics page for your Twitter profile, you’ll find tons of data: How many tweets you posted in the past 28 days, how many impressions they got, the number of profile visits your account received, the top follower you gained and exactly how popular your most popular […]
This is the most valuable kind of marketing you can get
Think about the last great product, new restaurant or fun show you found, one so helpful or interesting you truly enjoyed sharing it with someone you care about. For me, it was something simple: A transparent lip liner that goes with any shade of lipstick. Not exactly a life-changing product, but for $5, I found […]
To offer most value, this association opened its online community to all
When Ginny Butsch and her fellow staffers at the Educational Theater Association started to build their online community about six years ago, one idea came up that seemed kind of radical at the time: What if their forum wasn’t available only to members, but available to anyone who wanted to jump into the conversation? Back […]
What to do with great ideas you can’t tackle right now
At the beginning of every year, Jessica Johnson meets with the board of directors for The Society of Healthcare Epidemiology of America (SHEA) to determine goals and projects in the coming months. It’s exciting, and everyone comes to the table with new ideas to move SHEA forward. The trouble is, with just Johnson and one […]