Engage People

Sep
19

SURGE Growth registration now open

It’s no secret the association industry faces new challenges and market disruption as the world around it is made all the more complex by technological change and globalization. But did you know all of those challenges are actually opportunities? How the association industry reacts today will determine our future, and there’s only one way to tackle […]

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Sep
17

Ready to grow? 4 books to get you started

If you’ve ever picked up a copy of one of Verne Harnish’s books, you know the Entrepreneur’s Organization founder puts serious stock in habit development.  As the author of “Mastering the Rockefeller Habits” and the later update “Scaling Up: Mastering the Rockefeller Habits 2.0,” Harnish knows the value of making a plan and sticking to […]

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Sep
10

If you prove your value, members will invest

When I was a sophomore in college, I was recruited by a little known agency to work full-time. To this day, I give that agency credit for giving me the best sales training I could ever have in my life. My job involved doing thorough research. I learned to really look at so many different, […]

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Sep
05

How to tell if your non-dues revenue programs are worth it

When it comes to non-dues sources of revenue, not all are worth the time, energy and effort. Organization leaders need to understand the total value of the revenue source, which means more than the return on investment; it also means looking at how much  mission impact is perceived to be achieved by board members, staff, […]

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Sep
05

Are you ready to kick @$$ and take non-dues revenue?

We all know the buzz word — non-dues revenue — but it’s really about more than bringing in more capital. It’s about producing more value for our members without having to ask them to cough up the cash to make it happen. How we make that happen is exactly where our latest eBook comes in. […]

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Sep
03

Be like Netflix to inspire member loyalty

In this era of convenience, distilling how to serve our members can be a challenge. However, all the big companies we often talk about, like Netflix, Amazon and Spotify, seem to have already figured it out.  At its inception, Netflix tuned into consumer demands and offered its first service of convenience by eliminating the few […]

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Jul
30

SURGE GROWTH SPEAKERS WANTED

What began as a notion in November 2017 has now confidently become a certainty: that the best, brightest, and boldest ideas come from minds meeting. Along with thousands of association professionals, AssociationSuccess.org saw this thesis in action, and over the past 2 years our free virtual conference has evolved. It’s gone from a vanguard experiment to […]

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Jul
01

STARTING OFF RIGHT IN CREATING A POSITIVE BUSINESS CULTURE

There is nothing strange about wanting to make a good impression on your first day on the job. But when it’s your first day in the position of a leader in an organization, you especially want to set the right tone and let it be known that you’re approachable, open to concerns, ideas, and questions, and […]

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Jun
24

ADDRESSING THE FREELANCE WAVE

We are seeing an increasing number of freelancers in the United States and more change than ever in the freelance job market, as shown in this Upwork study. We have a dramatic shift in the labor markets where at one end of the spectrum we have millennials who demand a very clear work-life balance and at the […]

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Jun
20

BUSTING MYTHS ABOUT INCLUSIVE LEADERSHIP

A topic that has been on my mind a lot lately is inclusive leadership. I know there’s a lot being said about diversity inclusion, but inclusive leadership goes way beyond that. It’s about treating all team members fairly and respectfully, and not only the people who may look like you or think like you or even […]

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