Engage People

Aug
03

3 tips to engage millennials

As a Millennial expert, I get this question a lot: How can we get millennials to engage at our association? I remember presenting at a direct marketing conference and getting a similar — and almost desperate — question from the audience about how to get millennials to listen to their marketing messages. My answer was […]

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Aug
02

What’s your greater cause?

Every once in awhile I hear the story of someone whose desire to do good is the main driver of their work, which serves as a gut check for my own path. Can I go home at the end of the day feeling proud about what I do? I’m at that point now, but it […]

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Jul
22

How redefining engagement helped this association

I’m working closely with the American Nurses Association on a wide-ranging member engagement project, and I wanted to share with you some of their thoughts on the topic. Our work involved first helping them define what engagement means for them. From there, our collaborative work team did an extensive audit of all the engagement activities […]

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Jul
19

It’s time for national and local organizations to co-engage with members

For very many association members, ”engagement” includes experiences at the local level (frequently through a chapter/component), and at the national level, through the national association. There are obviously a lot of issues wrapped up in the national/component relationship, and I’m not attempting to address them all here. But I want to pull out an important […]

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Jul
15

Why you’re measuring engagement wrong

I want to share a couple of stories about my personal engagement with some organizations. I am a member of La Barra Brava, which is the supporter’s group for the MLS soccer (football) team DC United. We’re the ones you see on TV chanting, banging drums and waving flags. Our common purpose is to be the […]

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Jul
14

Associations are already part of the membership economy — but others are catching up

What do Amazon, Starbucks and Adobe have in common? They have all entered the “membership economy,” recognizing the advantage of forging long-term relationships with customers over simple one-time transactions. As an association, you can pat yourself on the back because you’re well ahead of this curve. However, as private sector companies gain consciousness of the […]

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Jul
11

What it means to be an association member is changing

In my post earlier this week, I pushed the issue of defining engagement. But the first half of the phrase “member engagement” could also use a little attention. We throw around the word “member” a lot, not acknowledging we have a lot of baggage that goes with it. Granted, we are membership organizations, so I […]

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Jul
05

How does your association define engagement?

Everyone in the association world cares about member engagement (or should, anyway). And a lot of people in the association world are actively trying to measure engagement and improve engagement. Which is fine, except for one problem: Very few people have actually defined engagement.  Maddie and I have done some long-term work with a couple […]

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Jun
17

Being human still counts, especially for associations

At our AIIM16 Conference, we decided it was time to do something more than just have a lot of great sessions and great keynotes and fun food and social activities. We decided in our small way to use the occasion to also give something back. After all, we are a non-profit, for-purpose organization. This wasn’t […]

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May
10

5 signs it’s time to rethink your brand

Whether it’s Uber’s much maligned logo redesign, or Google’s removal of serifs from their logo, a change in your brand also means a change in your customer’s perception of you, for better or for worse. Despite its associated risks, your brand may very well need a revamp. Here are five signs this is the case: 1. DECLINE […]

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