Engage People

May
27

SMART SOURCING A NEW GENERATION OF ASSOCIATION TALENT

The freelance economy is bringing a wave of disruption that will have world-wide impact. Sixty million Americans are freelance workers, and that number is growing. A typical contract employee is comfortable with limited supervision and adapts easily to a variety of environments and cultures. Whether freelancers work from home, at a client site or move fluidly […]

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May
20

ENGAGING YOUNG PROFESSIONALS IN YOUR ASSOCIATION

Young professional members are the future of associations, so it is vital to keep them involved. As a young professional (YP) myself, I can tell you that what we want most from associations is a sense of community. This includes being able to make personal connections, use available programs and services to fill gaps in our professional […]

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Apr
29

PROBLEMS WITH ASSOCIATION MEMBERSHIP

This year I joined three associations and let two memberships lapse. Since I specialize in member engagement I paid special attention to each association’s onboarding and renewal messaging. One association sent a welcome email from the executive director inviting me to reply with questions. I did have questions so I wrote back but never received an […]

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Apr
16

MASTER LEARNERS: CAN WE MAKE MORE?

If you ask someone “What is a master learner?” chances are they’ll reply, “A person who is a master at learning.” It’s fairly self-explanatory. Master learners serve as drivers of their own learning. They are people who: self-assess regularly and look for the gaps in what they know have high self-efficacy so they will determine what they are […]

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Apr
15

STAYING FOCUSED ON THE MISSION IN THE CHAOS

In business and in life, we’re put to the test not when things are going right, but when they get chaotic. How we react can be the difference between success and failure, and determine whether our organization comes together or completely falls apart. The most successful associations can lead their teams and members through challenges and […]

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Apr
13

INTRODUCING: OUR NEWSLETTER REFERRAL PROGRAM!

We believe that having your friends and colleagues join the AssociationSuccess.org community is the best way to build on the success we’ve experienced. We are excited to announce a referral program with a variety of exciting prizes to showcase our gratitude for the help. In order to enter the raffle for the Apple Watch you need 5 […]

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Apr
02

3 Decisions to Join Myths and The Reason Members Join our Association

Why do our members join? It turns out, our most commonly held beliefs of this question are mostly wrong. MYTH #1: MEMBERS JOIN FOR OUR BENEFITS Members join to go to the annual conference. Or they join to get a research report or one of 15 other great benefits. Sometimes members join to gain access […]

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Mar
28

Surge Co-Creation: What’s In Store?

It is with great excitement and anticipation that we announce the full SURGE Co-Creation session and speaker line-up for our May 1st-3rd interactive virtual conference. WHAT IS SURGE, YOU ASK? SURGE is a virtual conference that airs over three days. While the pre-recorded video sessions play, an attendee chat runs alongside, where both attendees and speakers are […]

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Mar
25

BETTER MEMBER RETENTION FROM FRICTIONLESS EXPERIENCES DESIGNED FOR YOUR ASSOCIATION

In the age of infinite choice, organizations can not afford to make the purchase experience difficult. And so we see one-click online ordering, retail stores with no checkout lines, curbside pick up, and more. All of these changes, which would be unheard of just a decade ago, seek to make the consumer experience easier. Frictionless. Grocery […]

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Feb
25

Struggling with Competing Priorities as an Association Professional?

As an association professional, do you ever feel like you are facing a laundry list of competing priorities? Are you searching for a new approach to reach your current and future members? Many associations face the same challenges. Legacy programs require resources but may be providing less value over time. Current leadership is generating new ideas […]

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