Engage People

Feb
07

Change One Thing

One of the hardest things about changing learning is how BIG it all seems. You may know something needs to change, but not what. Or maybe you know what, but not how. Let’s start by addressing why we need to change: our members. At the CPA Center of Excellence® and Indiana CPA Society, these members consist […]

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Jan
28

The Real Value of Associations for Members

What is the real value of associations for members? I have heard members say, “I felt very uncertain, even scared, about taking the next step in my career but, the association helped me be confident.” Or, “I was assigned a big project no one in our company had attempted but, I found help through the […]

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Jan
24

How to Apply Human-Centered Design to Association Technology Initiatives

Have you ever struggled with issues of technology adoption, mismatched expectations, or the perception of your organization as behind the times? The use of technology can change the way people think about you as an organization, for better or for worse. Human-centered design is a framework for projects and decision-making which can be particularly useful for […]

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Jan
17

Strategic planning: Gimme a break?

Associations Catalyzing Entrepreneurship (ACE) is a group made up of association executives and stakeholders who think outside the association box about the future. We have conversations about an entrepreneurial approach to association leadership and implement the resulting great ideas in our jobs. In our most recent conversation live in DC, with a virtual component hosted […]

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Jan
14

Book of the Month—January 2019

Editor’s note: Every month, we interview different authors who have valuable insights that are relevant to professionals within the association industry. From widely varying perspectives and specializations, we hope to provide our dedicated audience with quality reading to continue fostering growth and inspiration! COMPETITIVE ADVANTAGE: CREATE CONTINUING EDUCATION THAT IS PROFITABLE, SUSTAINABLE, AND IMPACTFUL BY TRACY KING, […]

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Jan
03

Are Your Learning Programs Transformational?

Learning is transformational: that means change should happen as a result of it. Is the learning you are providing engaging brains to change, or is it learning by name only? Associations have so much power to strengthen the workforce pipelines of their industries and develop mastery for individuals by better leveraging their educational portfolio to offer […]

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Dec
27

The Top Articles of 2018

As 2018 comes to a close, we’ve taken the time at AssociationSuccess.org to reflect on how much we’ve grown and changed, and the direction we’ll take in the coming year. As we approach our third birthday, we’ve learned from our growing pains and made our New Year’s Resolutions focused on becoming more coordinated, efficient, and determined! […]

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Dec
19

Content Strategy Hack: Understanding the Buyer Persona

What keeps your members and sponsors up at night? Does the content you provide target their concerns and help them sleep more soundly? Associations tend to speak about “the association” as an all-encompassing whole, without thinking about the audience on the other end of their communications. We can make content more relevant for audiences by understanding […]

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Dec
03

Innovating for Inclusion: How We Engaged a More Diverse Community

The word ‘innovation’ is often treated as an end in itself. Being innovative floats around as an ephemeral goal of all projects, and a mark of a successful enterprise. But what are we innovating for? What is our purpose? AIGA Minnesota has been pioneering an innovation initiative for a few years now, sprung into being by […]

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Nov
15

How to Implement a Successful Email Onboarding Campaign

First impressions matter. When members join an association online, their first impression occurs via email. At my association, we use an email onboarding program to guide them through the first 90 days of their membership. With so many benefits available, it can be overwhelming for a new member; our approach allows them to easily digest the […]

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