Engage People

Nov
15

How to Implement a Successful Email Onboarding Campaign

First impressions matter. When members join an association online, their first impression occurs via email. At my association, we use an email onboarding program to guide them through the first 90 days of their membership. With so many benefits available, it can be overwhelming for a new member; our approach allows them to easily digest the […]

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Nov
05

SURGE Optimism: Know Before You Go

SURGE is our free interactive virtual conference for association professionals – and it’s happening this week on November 7-9th! Here are some things to know before you go: THE BASICS What to expect: The event consists of 15 sessions, shown over three days, from 12-5PM EST. As the sessions play, an attendee chat will run alongside. Speakers will […]

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Oct
23

5 Basic Rules for Member Service

There are a few basic rules of member service that all associations should keep in mind. No matter the size of your budget or staff, what counts is how your members feel at the end of an interaction with the organization. All member interactions must focus on a positive experience that shows active listening (or active […]

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Oct
22

Changing the Publication Game: The C4 Article

Author’s Note: The American Journal of Transplantation (AJT) recently embarked on an experiment in crowdsourcing called The C4 Article. This was a new, collaborative way of creating a manuscript for publication, and aimed to spark dialogue between contributors and editors to produce a representative and dynamic piece of research. To understand the story behind this project, I interviewed Dr. […]

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Sep
27

Do You Know an Innovation Pioneer?

Change might be afoot. The environment around us might be transforming rapidly, and technology might be posing all sorts of disruptions – but our associations are well-poised and well-equipped to see the future as an amazing opportunity. Our biggest asset? People. The industry is teeming with visionary people, dedicated to making change, advancing the space, and supporting their […]

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Sep
24

SURGE Optimism Line-up: Find out what’s in store!

It is with optimism surging through our veins* that we announce to you the launch and line-up of our nextSURGE virtual conference. Running on November 7th-9th, this event is themed around Optimism for the Future. The goal of our twelve sessions is to celebrate and make possible the potential of our associations. They have all […]

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Sep
20

Make Newbies Feel Welcome!

Remember the first time you went to an association event and how that felt? Nerve wracking for most! Making new members feel welcome at your association’s events is a smart investment of resources. Will it cost more to organize an onboarding program to your events now, or replace the member who won’t return because they had […]

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Sep
13

The Key to Attracting Millennials

I am not an expert on Millennials, but I have three daughters aged 22, 20 and 18 so I am definitely gaining some basic understanding of how they think. I have also studied, in a previous life as a designer, how technology changes the way that the generation react to the world around them. When […]

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Aug
14

Before You Begin: 5 Co-Creation Tips

Co-creation happens when an association and its members work together to create something that is valuable for both the association and the members. Generally speaking, it is important for the association to maintain decision-making control over the use of resources in the co-creative project, whereas the participating members should be given control over design decisions. If […]

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Jul
31

6 Professional Development Myths Busted

I am approaching this article with a few beliefs about professional development already in place. First, for an association to be successful, constant learning is essential. Second, countless learning opportunities are available that are free or low cost. Third, learning is for everyone; from the receptionists to the mail person to the executive director. However, there […]

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