Engage People

Jul
26

Here to Stay: Associations Adapting to Social Media

Social media has changed the game. When I started in social media about ten years ago, associations were asking: Do we really need to worry about this? and Is social media just a fad? A decade later, that ship has sailed, but as an industry, we still do not understand the ways that social media impacts every part of […]

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Jul
24

Writing an eBook: An Experiment in Co-Creation

Our interest at AssociationSuccess.org in harnessing collective knowledge has two levels: we are excited both by the insights generated through collaboration, and by the innovative potential of experimenting with ways of harnessing them. Our mission, as we see it, is both to source cutting-edge ideas, and to spark them. SURGE Spring, our recent virtual conference, was […]

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Jul
19

Two Learning Trends to Watch Out For

We research the trends that are impacting the market for lifelong learning that you can read about here. In this article, we want to highlight two trends in particular that we feel are relevant to AssociationSuccess.org readers. VIRTUAL CONFERENCES Associations have been slow to jump on this growing trend. According to our most recent research, under 16.2% of associations […]

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Jul
17

Shifting Your Digital Focus to Unlock Potential

Association leaders need to shift their focus from looking at how digital technologies can make their operations easier, to concentrating on gaining clarity about their community’s needs to do better in their careers. Associations view themselves as different from for-profit corporations. True, they are mission driven, not profit driven. But in one respect this mission-driven […]

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Jul
05

Entrepreneurship: Limbering up for Organizational Flexibility

Entrepreneurship isn’t a word that you hear often in the association space. Why not? Is it because associations aren’t able to think entrepreneurially? If we take entrepreneurial thinking to be a focus on the mission as well as on the bottom line, our organizations are perfectly poised to embrace this framework because we have passion, vision, […]

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Jul
02

How Artificial Intelligence Improved Our Virtual Conference

What comes to mind when you think about Artificial Intelligence? Is it images of robots, machinery, and science fiction movies? In fact, AI has already made its way into our homes and offices, and that is great news, because it is successfully automating processes and taking care of the most arduous of tasks. With that […]

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Jun
26

Our Members’ Automatic-Minds Do Not Want to be Engaged

Our brains are on auto-pilot much of the time. Have you ever climbed into your car and got lost so deep in thought that you were surprised when you turned into your destination? Car-driving auto-pilot happens because our brains rely on habits to cut down the cognitive load. When you get on a bike, you peddle, […]

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Jun
25

Building the Best Team: Curation not Creation

“Choose your best team, not your best individuals” – Mark de Rond, Forbes Assembling a volunteer team is, I believe, about more than the sum of its individual parts. A strong and successful team should be curated rather than created – and this means thinking carefully about each member as a specific piece of the puzzle, […]

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Jun
10

Trends in Education-to-Employment: Part I

In the past few years, I have conducted a tremendous amount of research into the education-to-employment system. The more I learn, the more I am convinced that associations have an important role to play in defining skills and competencies and in providing education to make a dent in the wicked problem we are being presented with […]

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May
22

Bridging The Education to Employment Gap Will Take An Industry-Wide Movement

My interest in this topic was piqued in 2012 when the McKinsey Center for Government released a report entitled Education to Employment: Designing a System That Works. Shelly Alcorn, who was producing a vodcast at the time, invited me to talk about how the findings of the report might affect associations. It was a great conversation and […]

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