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Nov
12

Feeling stuck? Moving on is actually quite simple

Being able to simplify something complicated is not easy or intuitive.  In an overly complex world, simplifying our personal and professional lives is fast becoming a foundational value that cannot be ignored. Just look around: Companies that simplify our lives are thriving.   Unstable complexity is the enemy I have a friend, Rod Graber, who owned […]

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Nov
05

Your association website probably isn’t accessible — but should be

When President George H.W. Bush signed into law the Americans with Disabilities Act in 1990, he did so on the White House lawn in front of a crowd of 3,000 people.  The landmark legislation would ensure “every man, woman and child with a disability can now pass through once-closed doors into a bright new era […]

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Nov
04

What Lady Gaga can teach your association

Nearly a decade ago, Lady Gaga fans were introduced to Jo Calderone.  Calderone, a striking Italian-American from New Jersey, was in a kind of love affair with Gaga. When Calderone wasn’t appearing in a menswear fashion spread for Vogue Hommes Japan or heading to Bikram yoga classes, he was tweeting at Gaga, giving interviews, walking […]

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Oct
07

Why you need to be intentional about culture

There’s a quick way John Spence can tell if an organization’s culture is effective: Are people smiling when they get to work? Are people actually happy to be there?  It may sound a little strange — after all, it can be incredibly easy to get caught up in the day to day: There are emails to […]

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Oct
01

10 habits you need to grow your organization

The world has changed quite a bit since John D. Rockefeller went into business.  The self-made co-founder of the Standard Oil Company, who was responsible for hundreds of millions of philanthropic donations before his death in 1937, never had to worry about a social media strategy, nor did he have to consider disruption from a […]

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Sep
30

Ready for a digital transformation? Focus on these 4 areas

It’s time for associations to think of a digital transformation as a business model transformation, which means business strategy, technology strategy and — most often — a cultural transformation. A well thought-out, long-term digital pathway can ensure the viability of our organizations, and help us reshape the customer value experience to meet customer needs and […]

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Sep
26

How to make sure ‘crazy’ ideas get a chance to succeed

In September 1922, Leo Young and Hoyt Taylor set up a radio transmitter on the edge of the US Naval Air Station outside Washington, D.C.  The pair were testing out whether high-frequency radio could help ships communicate, but instead they accidentally discovered a new way to detect enemy ships on the water. In a letter […]

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Sep
12

Ready for SURGE Growth? Meet the 3 keynote speakers for our digital conference

When we first started to think about what the next SURGE should focus on, we considered associations’ biggest challenges today, how there’s a need to face transitional forces coming from both inside and outside the industry and how these organizations are looking to tap into new generations coming of age and into the market.  We […]

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May
06

HOW TO RESUSCITATE YOUR EDUCATION

It’s no secret that traditional lecture-style educational sessions are no longer the most effective way to educate.But how do you overhaul outdated learning techniques for interactive and engaging sessions, especially when you’re working on a budget? It starts with lots of pre-planning. Your conference teams, committees, speakers and anybody else who is working on your […]

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Apr
29

PROBLEMS WITH ASSOCIATION MEMBERSHIP

This year I joined three associations and let two memberships lapse. Since I specialize in member engagement I paid special attention to each association’s onboarding and renewal messaging. One association sent a welcome email from the executive director inviting me to reply with questions. I did have questions so I wrote back but never received an […]

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