Invigorate Revenue

Sep
12

Ready for SURGE Growth? Meet the 3 keynote speakers for our digital conference

When we first started to think about what the next SURGE should focus on, we considered associations’ biggest challenges today, how there’s a need to face transitional forces coming from both inside and outside the industry and how these organizations are looking to tap into new generations coming of age and into the market.  We […]

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Sep
09

Workplace fulfillment by the numbers

More and more, employees are prioritizing a meaningful, fulfilling workplace. While workers know fulfillment is a personal experience, they also acknowledge senior leadership’s role in setting a culture that nurtures or stifles a sense of purpose. Last week, in the kick-off article to this series, I suggested senior leadership aim for more than just token […]

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Sep
05

Are you ready to kick @$$ and take non-dues revenue?

We all know the buzz word — non-dues revenue — but it’s really about more than bringing in more capital. It’s about producing more value for our members without having to ask them to cough up the cash to make it happen. How we make that happen is exactly where our latest eBook comes in. […]

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Aug
27

How-To: Simplify Your Approach To Brand

Early on, the first brands were used by ranchers to identify their cattle. Later, as packaged consumer goods entered the market in the 19th century, brands evolved into markers that companies like Kleenex and Coca-Cola used to differentiate themselves from competitors.  It was simple. But branding isn’t so simple anymore.   Brand is about more than […]

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Aug
26

Using Personalization to Stop Choice Overload

The question of how to get the best out of a database has been plaguing associations for years. We see some organizations treating their data like precious storage, while others see it more as a playground.  I think your database is like your garage. You wouldn’t want everything just thrown in there haphazardly that it […]

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Aug
22

Don’t Make Paying You an Inconvenience

After all the work you put in to deliver value to your members, it should never be inconvenient to make membership payment. You need to have options, think about what might make the process easier, and sometimes have something automatic available. I used to be with the Bed and Breakfast Association of Virginia and we […]

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Aug
20

The Case for Human Connection in a Techie World

In today’s digital era, the world is changing to favor convenience. Technology and automation give us bots to answer our questions 24/7, personalized messaging, and curated recommendations for what products to buy or shows to watch based on our past interactions. This personalization makes life easier, but keeping the human connection is also important.  One […]

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Aug
12

PERSONALIZATION DRIVES LEARNING EFFICIENCY AND EFFECTIVENESS

The personalization of learning for individual professionals will be one of our best weapons in the war against the growing knowledge gaps that plague today’s workforce. As the pace of change in the workforce accelerates, workforce readiness requires ongoing lifelong learning. Today’s employers are battling a skills gap as the pace of learning has lagged the pace of […]

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Aug
08

WHY ASSOCIATIONS NEED TO ACTIVELY MANAGE GROWTH

A typical association will run conferences, develop publications and educational courses, provide online resources such as communities, and often be involved in government relations and standards work. These organizations face an extreme version of the challenge their for-profit counterparts face: in a commercial business, such diverse activity would often require many times the people associations have […]

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Aug
06

PERSONALIZATION: CREEPY OR CONVENIENT?

Have you ever Googled “How to download your Facebook data” or “How to download your Google data”? Well, I have for some of my Google data. They’ll tell you where you were on what day, doing what. You’ll find every single photo. I was appalled. But then I thought about how I can go on Chrome, […]

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