Invigorate Revenue

Oct
22

Identifying opportunities to automate

When we start talking about automation or artificial intelligence, people often recoil a little. That might stem from a fear of change, or a belief that it will bring drastic change and completely disrupt the way we work. But if we pay close attention, it becomes evident how automation is already impacting various areas in […]

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Oct
21

Bigger isn’t always better

We are a small team at the Greater Kalamazoo Association of Realtors, currently comprised of five full-time employees and 4 remote, flexible or part-time employees. Despite our size, we serve about 1,200 members. As a team, we are doing a lot better at accepting that bigger or more isn’t always better; better is better.  We […]

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Oct
10

3 problem-solving elements to find new solutions

We encounter problems every day in our personal and professional lives. It’s nothing new, and certainly nothing to be afraid of. Imagine if every time something unexpectedly bad happened, we just panicked and froze. It wouldn’t get us anywhere. Instead, we need to stay positive and work the elements to deal with our problems. Element […]

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Sep
24

What 1 association learned from launching its first LMS

In my first few days at LeadingAge, an association of nonprofit aging services providers, I was googling “what is an LMS?” I had been hired in a new role to assist in growing LeadingAge’s “distance” learning offerings.  I had worked at smaller aging nonprofits, none of which had a robust online learning platform. I not […]

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Sep
19

SURGE Growth registration now open

It’s no secret the association industry faces new challenges and market disruption as the world around it is made all the more complex by technological change and globalization. But did you know all of those challenges are actually opportunities? How the association industry reacts today will determine our future, and there’s only one way to tackle […]

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Sep
17

Ready to grow? 4 books to get you started

If you’ve ever picked up a copy of one of Verne Harnish’s books, you know the Entrepreneur’s Organization founder puts serious stock in habit development.  As the author of “Mastering the Rockefeller Habits” and the later update “Scaling Up: Mastering the Rockefeller Habits 2.0,” Harnish knows the value of making a plan and sticking to […]

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Sep
12

Ready for SURGE Growth? Meet the 3 keynote speakers for our digital conference

When we first started to think about what the next SURGE should focus on, we considered associations’ biggest challenges today, how there’s a need to face transitional forces coming from both inside and outside the industry and how these organizations are looking to tap into new generations coming of age and into the market.  We […]

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Sep
09

Workplace fulfillment by the numbers

More and more, employees are prioritizing a meaningful, fulfilling workplace. While workers know fulfillment is a personal experience, they also acknowledge senior leadership’s role in setting a culture that nurtures or stifles a sense of purpose. Last week, in the kick-off article to this series, I suggested senior leadership aim for more than just token […]

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Sep
05

Are you ready to kick @$$ and take non-dues revenue?

We all know the buzz word — non-dues revenue — but it’s really about more than bringing in more capital. It’s about producing more value for our members without having to ask them to cough up the cash to make it happen. How we make that happen is exactly where our latest eBook comes in. […]

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Aug
27

How-To: Simplify Your Approach To Brand

Early on, the first brands were used by ranchers to identify their cattle. Later, as packaged consumer goods entered the market in the 19th century, brands evolved into markers that companies like Kleenex and Coca-Cola used to differentiate themselves from competitors.  It was simple. But branding isn’t so simple anymore.   Brand is about more than […]

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