Invigorate Revenue

Aug
22

Don’t Make Paying You an Inconvenience

After all the work you put in to deliver value to your members, it should never be inconvenient to make membership payment. You need to have options, think about what might make the process easier, and sometimes have something automatic available. I used to be with the Bed and Breakfast Association of Virginia and we […]

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Aug
20

The Case for Human Connection in a Techie World

In today’s digital era, the world is changing to favor convenience. Technology and automation give us bots to answer our questions 24/7, personalized messaging, and curated recommendations for what products to buy or shows to watch based on our past interactions. This personalization makes life easier, but keeping the human connection is also important.  One […]

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Aug
12

PERSONALIZATION DRIVES LEARNING EFFICIENCY AND EFFECTIVENESS

The personalization of learning for individual professionals will be one of our best weapons in the war against the growing knowledge gaps that plague today’s workforce. As the pace of change in the workforce accelerates, workforce readiness requires ongoing lifelong learning. Today’s employers are battling a skills gap as the pace of learning has lagged the pace of […]

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Aug
08

WHY ASSOCIATIONS NEED TO ACTIVELY MANAGE GROWTH

A typical association will run conferences, develop publications and educational courses, provide online resources such as communities, and often be involved in government relations and standards work. These organizations face an extreme version of the challenge their for-profit counterparts face: in a commercial business, such diverse activity would often require many times the people associations have […]

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Aug
06

PERSONALIZATION: CREEPY OR CONVENIENT?

Have you ever Googled “How to download your Facebook data” or “How to download your Google data”? Well, I have for some of my Google data. They’ll tell you where you were on what day, doing what. You’ll find every single photo. I was appalled. But then I thought about how I can go on Chrome, […]

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Aug
01

THE ROLE OF ASSOCIATIONS IN THE EDUCATIONAL LANDSCAPE

In the educational landscape, associations have an important role to play in helping learners become job-ready.By learners, I don’t just mean those at the start of their professional careers, but also those at a later stage looking to make a change in career paths. We can find them in our staff, our members, and just […]

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Jul
30

SURGE GROWTH SPEAKERS WANTED

What began as a notion in November 2017 has now confidently become a certainty: that the best, brightest, and boldest ideas come from minds meeting. Along with thousands of association professionals, AssociationSuccess.org saw this thesis in action, and over the past 2 years our free virtual conference has evolved. It’s gone from a vanguard experiment to […]

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Jul
30

HOW TO USE METRICS AND DATA IN MEMBERSHIP ORGANIZATIONS

There are numerous benefits of digital technology to harness in associations, but today, I want to tell you about metrics and data in membership organizations and how to effectively use them. I think there are three components to this: 1. Clarify who your members are. You need to know what their needs are and how your […]

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Jul
22

NICKEL AND DIMING YOUR WAY TO A RAISE

Association work can be rewarding in a number of ways—professionally, socially, intellectually, and even monetarily. That last one is a bit rarer, especially if you’re in a small to mid-sized association and if you’re not in the latter stages of your career. But it can happen, and you can do something to speed it along. It’s […]

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Jul
18

ALIGNING VISION WITH TECHNOLOGY

When it comes to becoming a more innovative organization and leveraging today’s technological advancements for the overall betterment of the association and its operations, it all starts with the vision. Just look at how the tech stack comes out of the organization’s vision and their strategic plan. It might be very well worth borrowing philosophies from outside the […]

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