Invigorate Revenue

Oct
14

Struggling to manage change? These 4 strategies can help your association adapt and evolve

Change is an unavoidable part of life.  Some changes are positive, like a brilliant executive taking the helm or a sudden flood of funding transforming your association’s capabilities. Others can be difficult, like an economic downturn that prompts layoffs. And other changes are more mundane but no less monumental, such as the emergence of technology […]

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Oct
13

These 4 questions can help frame your association’s content production strategy

The classic advice “content is king” motivates plenty of organizations to sink significant time and resources into producing blog posts, papers, videos and more. But devoting energy to content production without a clear strategy can incur heavy costs with underwhelming benefits. Establishing an effective content strategy doesn’t have to be hard. Any content strategy can […]

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Oct
08

How to get free publicity for your association

Have you ever wondered how to get those coveted “As Seen On” logos for major publications and shows? Well, I’m going to tell you to get that kind of publicity without having to hire a PR consultant or marketing agency. If you and your team are willing to do the work, you’ll soon find your […]

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Oct
08

How to embrace change so your association can reach more people

When it joined the Silicon Valley tech scene in 1998, Google was a modest startup that aimed to “organize the world’s information and make it universally accessible.” More than two decades later, Google has revolutionized the Internet, introducing sweeping changes to the way people connect and learn online.  Google’s story is one of countless examples […]

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Oct
05

3 things successful associations do to get their members to stick around

Loyal members do more than just stick around. They put your organization’s resources into practice, advocate for your mission, and persuade new members to join them. They’re the key to a long lasting, healthy membership program. By contrast, members who are present due to inertia are at best indifferent and disengaged. At worst, they’re actively […]

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Oct
03

Association Success Corporation adds 2 to family of companies

AssociationSuccess.org’s parent company, Association Success Corporation, announced this week the acquisition of two new organizations: Human Workplaces and CIMATRI. The newest of the two acquisitions, Human Workplaces, should be recognizable for longtime readers of AssociationSuccess.org: Its founders, Jamie Notter and Maddie Grant, were early contributors to the site. Their organization helps others across the United […]

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Oct
02

15 actionable steps for association success

The new quarter is finally here, and with it comes the need for actionable steps for successful organization management. Starting with creating an effective member strategy all the way to building a remote learning culture, this week’s Friday Five offers association professionals the tools to run a successful association. Every week, we pull five articles […]

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Sep
29

4 key strategies to build a learning culture remotely

Adopting remote-learning opportunities has reduced expenses, increased productivity and engagement, and decreased turnover and attrition since its inception. As organizations finish out the quarter having juggled a transition to remote work, they now face the unique issue of juggling continuing education and development from home. With the new quarter comes new goals, making this issue […]

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Sep
28

3 technologies associations can use to connect with members and grow their audience

Companies around the world are starting to discover what associations have always known: The membership economy provides opportunities to nurture deep relationships and build a stable, resilient business.  But the membership economy looks different than it once did. While print publications and events remain important, membership organizations now rely on emerging technology to drive engagement […]

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Sep
24

4 trends to adopt for an effective membership strategy

As any association leader knows, the membership economy is far from new. Yet this centuries-old concept has gained new traction in today’s economy as for-profit businesses and traditional associations work to earn buy-in from potential members.  The reasons behind the membership economy’s booming success are complex, but break down to four key trends. As businesses […]

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