Invigorate Revenue

Feb
26

Data Adventures: Are We Rolling in the Mud with Our Members?

Associations Catalyzing Entrepreneurship (ACE) is a group made up of association executives and stakeholders who think outside the association box about the future. We have conversations about an entrepreneurial approach to association leadership and implement the resulting great ideas in our jobs. In our most recent conversation live in DC, with a virtual component hosted […]

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Feb
12

The Best Content is Connected

Content strategy helps ensure that your association creates useful, usable, appropriate, effective content. There are several principles of content strategy: The content has to be relevant to the people who are accessing it. It has to be usable, allowing the audience to accomplish their goals. It has to be appropriate for their level of interest […]

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Feb
04

Book of the Month – February 2019

Editor’s note: Every month, we interview a different author who has valuable insights that are relevant to professionals within the association industry. From widely varying perspectives and specializations, we hope to provide our dedicated audience with quality reading to continue fostering growth and inspiration! Association 4.0: Positioning for Success in an Era of Disruption bySherry Budziak […]

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Jan
08

The Story of a Life-Saving Coalition

When we reached our centennial at the Endocrine Society, I saw the celebration as a springboard to focus on our future. I coined a phrase: “We’re in the first year of our second century.” A one year old behaves quite differently than a 101 year old, and our centennial has sparked a rebirth. We continue to […]

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Dec
18

Why you can’t trust your website analytics: Part Two

Part one of this report revealed how tools such as Google Analytics are not accurate. Technology such as ad blockers means up to 78% of your website visits are not being recorded. In this second and final part we look at the implications of these findings and the information associations can still trust when making data-driven decisions. […]

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Dec
13

Lean Startup for Associations Part 1: Beyond the HPPO Realm

“Too many startups begin with an idea for a product that they think people want. They then spend months, sometimes years, perfecting that product without ever showing the product, even in a very rudimentary form, to the prospective customer,” says a description on Eric Ries’ Lean Startup website. “When they fail to reach broad uptake from […]

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Dec
04

How to Improve Technology the Agile Way

When I think of organizations looking to make improvements to their technology, I always picture this cartoon: a team of cavemen pushing materials on a cart made of square wheels while two friends stand next to them waiting to install round wheels. The team struggling to push the cart refuses the offer of help, claiming […]

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Nov
29

Why You Can’t Trust Your Website Analytics: Part One

How much do you trust your website stats, e.g. Google Analytics? The answer should be ‘not that much’. Data from three separate UK membership organizations reveals a steady decline in the proportion of visitors who are captured by Google Analytics. Initial data discrepancies Year Out Group were concerned their website visitor numbers in Google Analytics have […]

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Nov
19

Light a ‘SPARK’ in your association’s strategic plan

In “Business Associations for the 21st Century”, the Washington, D.C.-based Center for International Private Enterprise (CIPE) describes associations as voluntary business-, professional-and community-improvement groups that combine their synergistic power by working together to solve mutual problems. Often partnering with government, associations have developed programs and encouraged public policies that help expand economic bases. “Were it not for business […]

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Nov
13

Trust in Diversity: How to Make People Feel Welcome

Revamping has become a buzzword. Everybody wants to be different and do something that will make them stand out. This applies to all aspects of association culture, including diversity and inclusion. How can associations go from talking the talk to walking the walk when it comes to inclusion, at their events and in all aspects of […]

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