Invigorate Revenue

Nov
12

Retaining Longtime Members: What We Thought We Knew

Last year, we noticed a trend at our association: A segment of longtime members was not engaging with us or renewing. We thought we knew how to respond, but what we learned surprised us, and changed our interaction with this segment of our membership. When Exponent Philanthropy acquired a more powerful database in 2016, we started tracking and analyzing […]

DETAIL
Oct
29

What’s Hiding in Your Day-to-Day Data?

Before you dive into implementing a new technology at your organization, be sure to look at what’s going on in your day to day operations. Ask staff who work with volunteers or members: what issues are they facing? An easy way to track this is by logging the problems or issues raised from your member […]

DETAIL
Oct
25

The State of Virtual Events: New Tagoras Report Offers Data and Insight

At Tagoras, we support leaders and hands-on practitioners who want to improve the reach, revenue, and impact of their learning business.One way we provide that support is through a range of free resources, and we’re pleased to share our latest original research: The Virtual Events Report. Drawing on new data from 215 organizations, this report continues […]

DETAIL
Oct
18

How to Revamp Your Hiring Process For a Better Culture

At the American Alliance of Orthopaedic Executives, we have a small staff that we have been slowly growing since I came in as CEO nine years ago. A small group can provide an opportunity to create an organic and consistent culture, with fewer people to consider, hiring new staff to fit into our ideal culture […]

DETAIL
Oct
09

Cultivating Leadership on the Boards of Tomorrow

To open this article, I want to share with you my board of directors’ governing intent and the lens through which it works: “As the organization’s primary stewards the CLARB board of directors exercises its duty of foresight and learns with the future about the powerful forces reshaping the regulatory environment for landscape architecture.” Governing intent is so […]

DETAIL
Oct
04

Developing a Non-Dues Revenue Strategy for Sustainability

Giangola and Rosenthal have partnered with associations to create highly successful non-dues and corporate partnership programs that drive revenue and member value. Below, they share strategies for sustainability in the face of competition. For the first time ever, generating non-dues revenue topped the list of association priorities in 2017, according to McKinley Advisors’ 10th annual […]

DETAIL
Oct
02

Why Customer Experience Matters: The Core Competencies of CX

Last Fall I was invited to share my thoughts on what I felt was important to the future of associations, via a short video clip to be played at the first SURGE virtual conference. I shared how I thought that associations need to be intentional about implementing the core competencies of customer experience (CX). For the […]

DETAIL
Sep
24

SURGE Optimism Line-up: Find out what’s in store!

It is with optimism surging through our veins* that we announce to you the launch and line-up of our next SURGE virtual conference. Running on November 7th-9th, this event is themed around Optimism for the Future. The goal of our twelve sessions is to celebrate and make possible the potential of our associations. They have all […]

DETAIL
Sep
10

What Predictive Analytics Can Do For Your Association

Predictive analytics are a powerful and proactive tool to prepare our associations for the future. The following animation walks you through using a predictive analytics model effectively. If you’d rather see it in writing, the transcript is below! As markets are changing, companies are seeking business in new areas of the world. Associations are left to […]

DETAIL
Sep
04

Using a Committee to Gather Collective Insight

Virtual events are more than just a convenient and fun means for education and engagement. While it is important to work hard to translate the in-person experience into the virtual space effectively, virtual events are in themselves a unique and valuable form of interaction (which I have written about before). Understanding your event attendees’ needs and creating […]

DETAIL
SEARCH