How a successful association sets goals
Every association needs a road map of goals to get closer to its purpose or mission. But a successful association sets these goals by being crystal clear about expectations and creating ways to monitor progress. You may have heard of the SMART goals. The acronym stands for specific, measurable, achievable, relevant, and time-bound. It’s an […]
3 ways to remotely boost your advocacy engagement
Now more than ever, associations are using their voices to stand up for what they believe in. However, one thing has been holding many back: the inability to gather for their causes. With the social distancing measures put into place due to COVID-19 making advocacy efforts more difficult, many associations have turned to social media […]
Want to build a Facebook group? Take our workshop!
When COVID-19 canceled most face-to-face interactions, many organizations began brainstorming how to fill in this engagement gap. That’s why so many organizations have moved to or doubled down on online communities to connect with their audience. The questions now are how do we successfully run online communities, and is Facebook the best place for them? […]
Why a members-only model might be holding your association back
Picture this: It’s Friday night, and you’re walking home through a city. Your commute takes you past a high brick wall with ivy spilling over the top. You can’t see beyond the wall, but you can hear the sounds of a dinner party taking place in the garden beyond. There’s laughter, glasses clinking, and the […]
8 ways to generate fresh content ideas for your association’s blog
As someone who oversees blog content creation in my full-time job and freelance writes on the side, I know from experience that once you hit a bad patch of writer’s block, it can be really tough to brainstorm new ideas that feel interesting and fresh. To combat this, I’ve developed a few tried and true […]
Why engagement should be your association’s primary goal
Associations were once at the heart of many professionals’ social lives. Take London’s Royal Society, for instance. Founded in 1660, the Royal Society published many of the world’s most crucial scientific papers in its signature peer-reviewed journal. From Isaac Newton to James Cook, the Royal Society’s members were responsible for paradigm-shifting discoveries. Today, however, people […]
14 content curation tools every online marketer should check out now
Content curation is a way to strengthen your content marketing efforts without having to invest a ton of time and money in creating original content like blog posts. Still, it takes energy and strategy to curate content well. Fortunately, marketers have access to a range of free and paid tools designed to help small teams […]
How COVID-19 has impacted association events
Organizations and associations have had to do a lot of last-minute shifting of in-person meetings and events since COVID-19 cases started rapidly rising in the United States earlier this year. In a June survey, the Center for Exhibition Industry Research found that the uncertainty around whether events can take place in their scheduled location due […]
SURGE Connect is finally here!
Looking for SURGE Connect? All registrants will receive unique URLs 30 minutes prior to the start of each session. If you’ve already registered, check your inbox for the link! If you haven’t registered, do so now! We’ve planning this day for months: SURGE Connect presented by Feathr is finally here! This three-day virtual conference will […]
Getting your podcast off the ground: insights from a successful association podcast
The popularity of podcasting isn’t slowing down anytime soon. As of January 2020, there were more than 30 million podcast episodes available for download and 900,000 different shows to choose from. This number is sure to climb, especially as a way to reach audiences facing continued travel restrictions and social distancing in response to the […]