How to attract top talent
The quality of your organization’s culture depends on the people you hire. Poor cultural fits can lead to high turnover rates, low productivity and dissonance among your staff. But finding people who will fit in and help drive growth isn’t always as simple as posting the job on LinkedIn and hoping for the best. Here […]
3 tips for moderating tough conversations
With the increased use of social media platforms in our professional lives due to COVID-19, organizations are having to monitor online activity more than ever. Usually a simple job, moderating becomes difficult in times of high stress, political strife and other emotional instances. In times like these, especially as voters in the United States near […]
Why associations shouldn’t look for “good fit” when hiring
If you’ve ever had a hand in the hiring process at your organization, you’ve probably heard the phrase “good fit” many times. Will this candidate be a good fit in our organization? Searching for a candidate who will fit in nicely with your existing culture is great if you are content with the current culture […]
How to make your core purpose come alive — and inspire members and employees
Pop quiz: Can you recite your organization’s mission statement from memory? If you find yourself struggling to recall every word, you’re not alone. Many associations are weighed down by outdated, ineffective mission statements that are impossible to remember. Without a clear sense of purpose, associations can begin to drift away from their goals. Employees might […]
Why this association CEO cautions against DIY
When I started working within the association space, I couldn’t help but notice a recurring comment with many professionals I spoke with: “There’s an association for EVERYTHING.” And they were right! In almost every industry I could think of, I found an interesting association working to support its industry. Finding these associations has been one […]
5 articles to influence your culture and online presence
Virtual communications and successful cultures are top of mind in this week’s Friday Five. Beginning with benefits sponsors do and don’t want, and ending with a TED Talk on social media exploits, association professionals are focusing on their online presence. Every week, we pull five articles our audience liked most from our newsletters to keep […]
The surprising reasons you shouldn’t exclusively focus on membership
Associations could learn a thing or two from Amazon. Amazon is one of the biggest membership-based companies in the U.S. In January 2020, more than 112 million Americans belonged to the company’s Prime membership, which offers benefits such as free two-day shipping in exchange for an annual fee. But Prime’s famous two-day delivery is far […]
How to assess your association’s culture
If your association has seen high employee turnover, declining membership numbers and overall poor productivity, it might be time to step back and take a hard look at your organization’s culture. But before you can do that, you need to take a closer look at how you respond to negative constructive feedback. Are you able […]
What sponsors want – and don’t want – from virtual conferences
Many associations are missing the mark – and missing revenue potential – when it comes to their conference sponsorship offerings, according to the findings in our new white paper, “The New Sponsorship Model for Virtual Events.” While publishing and education have been digitized, marketing and communications shifted to the Internet, and sponsor goods evolved from […]
How taking small risks can drive innovation within your association
In 1924, six cardiologists gathered to form the American Heart Association. Since then, the organization has grown into a force to be reckoned with, on an ambitious mission to eliminate cardiovascular diseases. Associations like the American Heart Associations have built-in strengths in the form of history and tradition. But left unchecked, these strengths can stifle […]