Editor’s note: Every month, we interview a different author who has valuable insights that are relevant to professionals within the association industry. From widely varying perspectives and specializations, we hope to provide our dedicated audience with quality reading to continue fostering growth and inspiration!
By Maddie Grant and Jamie Notter
The problem of disengaged employees has been vexing the entire business world for 20 years. Many organizations will survey their staff about what they do or don’t like, then try and fix things accordingly. Surprisingly, we’re now learning that this approach actually makes things worse! Addressing pain points is not the same as fixing the culture patterns that interfere with success and it’s hard for people to accept that simply addressing pain points is a bad idea, it distracts us from the real work we need to do.
The Non-Obvious Guide To Employee Engagement tackles the biggest questions about how to inspire your team and transform workplace culture. Corporate culture experts Maddie Grant and Jamie Notter explain how engagement hasn’t been improving partly because we’ve been defining it wrong all along. “We have been equating engagement with happiness, satisfaction, and approval, when in fact engagement is driven by an alignment of employee and organizational success.” says Jamie, and this guide will help organizations start making changes to specific processes and technologies to make each and every member of their team more successful. By using their suggested model, you can literally fix employee engagement and start exceeding your organizations expectations.
Following years of research and advising businesses of all sizes, Jamie and Maddie draw on lessons to learn from the highest performing teams in the world. They reveal a new path for tapping into the power of your people across all generations to produce tangible, measurable results.
Part of the Non-Obvious Guide series published by IdeaPress, this book will teach you:
- How to define employee engagement in a way that connects directly to what makes both your organization and your employees more successful.
- Why engagement surveys are so flawed and how to dig into your culture to go beyond “symptom” metrics.
- When to let those Millennials (and others for that matter) hop to a new job after two years, and when to fight hard to keep them.
- Why culture is more important than engagement and what the relationship is between the two.
- Real, proven, and actionable advice on how to actually improve engagement.
- How to drive engagement even if you’re not “in charge of” engagement at your company.
Maddie and Jamie have been chronicling the transition in leadership and management that is currently taking place, and have successfully written two books together previously: Humanize focuses on social media’s effect on leadership and management, while When Millennials Take Over permitted them to closely study companies that were embracing a more “futurist” approach to leading. They saw the research pointing to ineffective engagement models, and as consultants who do deep culture work inside organizations, they were in a position to design a new model backed by real world examples.
Work doesn’t have to suck, yet that’s the case for many. With The Non-Obvious Guide To Employee Engagement, there is hope that the conversation around engagement will change. In 10 years, it will be much more specific and nuanced, and “highly engaged” will be a full category with multiple levels within it!