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What do Amazon, Starbucks, and Adobe have in common?

They have all entered the ‘Membership Economy’, recognizing the advantage of forging long-term relationships with customers over simple one-time transactions.

As an association, you can pat yourself on the back, because you’re well ahead of this curve. However, as private sector companies gain consciousness of the value of membership, increased competition is on the horizon for you.

We’ve already seen it happen with companies like LinkedIn, whose platform effectively undermined the networking value of many professional associations.

This is why we brought in Robbie Kellman Baxter, author of The Membership Economy, to discuss. She pushed us to consider the place of our association within the ever expanding market, and provided tips on how to grab a bigger share of it. Below is a recording!

Care to discuss? Come meet us in the community!

I lead AssociationSuccess.org,and I do so with the fiercest of passion. Along my journey, I have been lucky to meet association professionals who choose this field because they believe in its power, and dedicate their time to furthering it. It is my job to bring these people together to solve problems, and this is the very core of my raison d’etre!

I lead AssociationSuccess.org,and I do so with the fiercest of passion. Along my journey, I have been lucky to meet association professionals who choose this field because they believe in its power, and dedicate their time to furthering it. It is my job to bring these people together to solve problems, and this is the very core of my raison d’etre!

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