During SURGE Growth this fall, we sat down with business coach, author and speaker John Spence to talk about organizational culture. He taught us that every organization has a culture — from the quiet offices where no one talks to the boisterous workplaces with a happy hour every Friday. 

But the one thing they all have in common is that if you’re not being intentional about your culture, then it’s probably working against you, not for you. 

So, how do you get started? What do you do with your core values, and how do they actually impact your work environment? What kinds of goals should your organization have, and who do they really impact, anyway? 

While we talked a lot about all of these ideas and tools during our SURGE Growth conversation, there’s still plenty to learn. And you can do it with all with John Spence as your guide. 

We’re excited to announce the launch of a training course you can take right here, on AssociationSuccess.org, to move you through the very basics of creating an organizational culture by design, not by default. And it’s available in our online learning center right now for Community and Professional users.

You’ll start by setting the foundation, during which you’ll learn the difference between core values and purpose. Then, you’ll move on to shaping those for your organization before learning the best ways to recruit and grow your staff, take risks and tackle innovation while tending your culture. 

In order to access this course, you will need to have a free account with AssociationSuccess.org, which you can register for right now. That account also allows you to read as many articles as you want written by and for association professionals, participate in our Community forum and our biannual virtual conference, SURGE, as well as read eBooks from those previous events.

Chelsea Brasted is the writer and editor who serves as content manager for AssociationSuccess.org. A former reporter and breaking news editor for The Times-Picayune, she lives in New Orleans with her husband and two rescue dogs.

Chelsea Brasted is the writer and editor who serves as content manager for AssociationSuccess.org. A former reporter and breaking news editor for The Times-Picayune, she lives in New Orleans with her husband and two rescue dogs.

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