Author: Amith Nagarajan

Amith Nagarajan is an entrepreneur who believes in combining purpose, passion and profit. Amith grew up in Silicon Valley and, in 1993, started Aptify, which is now part of Community Brands. Aptify is a purpose-driven company focused on providing technology and services to the not-for-profit sector around the globe. More recently, Amith founded Association Success Corporation, a group of businesses rooted in a shared purpose of helping associations achieve greater success. Association Success' companies include rasa.io (The AI Company for Associations) and AssociationSuccess.org (content and learning resources).

Feb
28

Association Happenings to Celebrate! PART TWO

In part one of this series, we celebrated the books that have been propelling and supporting our efforts towards the future for associations. This second part is a compilation of events and programs that represent a shift in the industry (yes, our own event might have made its way in here, but as a truly collaborative exploration […]

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Jul
05

The Case Against Building Tech Internally

For most associations, doing business as usual is no longer an option, and the world is becoming much more competitive.Generating revenue from non-traditional sources has become integral to an association’s success, and we must use advanced and innovative tech solutions to meet these needs. Despite our being in an era that demands novelty and greater […]

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Jul
03

How a Book Club Enhanced Our Company Culture

Knowledge is a specific and unique resource, in that it can be shared without depleting, and can in fact increase with value the more widely it is distributed. I introduced the “Book Club” to our office when I was CEO of Aptify, compiling a bookshelf of books aimed specifically at professional development within the world […]

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Mar
12

6 Must-Read Books For the Growth-Oriented CEO

If you are the CEO of an association, one of the most important things you can do is read, and read constantly.You have your leadership methods that stem from your own experiences, but reading business books offers new perspectives and ideas that will ultimately make you better at what you do. Below are six books […]

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Mar
01

Why Your Mission Statement Needs to Go

The typical problem with Mission Statements is that they are generic, very broad and not memorable. Most importantly, Mission Statements attempt to combine the underlying purpose of the organization with its method of advancing that purpose. This is problematic because as methods change over time, the Mission Statement needs to be redone. Something as critical to […]

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