Bigger isn’t always better
We are a small team at the Greater Kalamazoo Association of Realtors, currently comprised of five full-time employees and 4 remote, flexible or part-time employees. Despite our size, we serve about 1,200 members. As a team, we are doing a lot better at accepting that bigger or more isn’t always better; better is better. We […]
The Ups and Downs of Revamping Communications
What is the aesthetic and overall experience that members have with your association? How do communications play into that experience? Do you need to shake it up? At the Greater Kalamazoo Association of Realtors, we realized that while our meetings and services were of value to our members, we weren’t doing enough to make them exciting […]