Growing your audience during the pandemic? Yep, it’s possible
Circumstances have definitely changed for all association leaders! Does your new strategy embrace digital? COVID-19 has made physical meetings and events, the mainstay of all association programs, less desirable or even impossible to host in the near future. That is a massive change in circumstance that needs to be addressed in a new strategic plan. […]
The Key to Attracting Millennials
I am not an expert on Millennials, but I have three daughters aged 22, 20 and 18 so I am definitely gaining some basic understanding of how they think. I have also studied, in a previous life as a designer, how technology changes the way that the generation react to the world around them. When […]
Shifting Your Digital Focus to Unlock Potential
Association leaders need to shift their focus from looking at how digital technologies can make their operations easier, to concentrating on gaining clarity about their community’s needs to do better in their careers. Associations view themselves as different from for-profit corporations. True, they are mission driven, not profit driven. But in one respect this mission-driven […]
Association 2.0 – Digital Transformation and Relevance in the Digital Age
In 2012 my association was confronting member disengagement and depletion. We knew that less than 50% of our members attended our events (for multiple reasons). 15% of the membership consisted of international members and the relevance of associations had waned somewhat through the 00’s. Membership was on a slow downward slide and finances were tracking […]