Author: Dave Martin

Director of Marketing at American College of Radiology

Dave Martin is the Director of Marketing at the American College of Radiology. He is a digital marketing expert with a unique combination of association marketing experience and for-profit CMO experience - and a track record of delivering real results. Dave served as the Chief Marketing Officer for Aptify (an Association Management Software company) from 2015 to 2017 and before that he was the Vice President of Marketing & Content for the Electronic Retailing Association (ERA) from 2009-2015. Earlier in his career, Dave worked in global telecommunications marketing, product management, and product development both in the United States and Europe. He spent two years in Sweden, one year in Belgium, and three years in Spain. Dave has a BA from the University at Buffalo, an MIA from Columbia University, and an MA from the Katholieke Universiteit Leuven in Leuven, Belgium. Dave is fluent in Spanish and enjoys photography, Red Sox baseball, and drinking wine in his spare time.

Dec
19

Content Strategy Hack: Understanding the Buyer Persona

What keeps your members and sponsors up at night? Does the content you provide target their concerns and help them sleep more soundly? Associations tend to speak about “the association” as an all-encompassing whole, without thinking about the audience on the other end of their communications. We can make content more relevant for audiences by understanding […]

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