Author: Dave Wakeman

Dave Wakeman is “The Revenue Architect.” He is a globally recognized expert in marketing, branding, and strategy and has worked with some of the biggest brands like American Express, Yahoo!, Nike, and Marriott, to enter new markets, grow their profits, and create high impact impressions on their target customers. You can connect with him on his website: where he blogs daily.


Why Branding Matters – and How to Maximize Yours

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