Author: Doreen Ashton Wagner

Greenfield Services

Doreen is an Organizational Catalyst at Greenfield Services, an association management and consulting firm dedicated to membership-based organizations and the meetings industry. She co-founded the company with her husband Heinz in 1998 and sold it to long-time employee Meagan Rockett in November 2016.

She continues to consult for Greenfield’s association clients as a Member Engagement Expert and professional facilitator. In July every year, Doreen co-produces The Engaging Associations Forum, a thought-leadership conference designed to elevate the education level and facilitate conversations between association leaders.


Purposeful Planning

Back in October 2015, I wrote an article on the 7 Purposes of a Meeting. Essentially, I had argued, with the cost and effort for any meeting to be organized, it behooves us as professional planners to ensure the purposes behind bringing people together remain at the forefront of all we do. Recently I had opportunity to […]


7 (More) Low Cost Ways to Boost Engagement at Your Next Conference

In our last instalment we talked about ways that association meeting planners can plan events that create more and better conversations amongst participants, making for a more engaging experience. Tactics 1 to 5 can be found here, while below you’ll find a further seven ideas for creating engaging events! 6. GET PEOPLE TO MOVE We’ve all […]


5 Low Cost Ways to Boost Engagement at Your Next Conference

There has been a rise in popularity of “unconferences” at meetings of late, in response to meeting delegates increasingly shunning lecture-style, didactic conferences. Google explains an unconference as, “a loosely structured conference emphasizing the informal exchange of information and ideas between participants, rather than following a conventionally structured program of events.” The thought of planning […]