Associate members: Meeting sponsors or strategic partners?
What’s your treatment paradigm? Some associations treat their supplier members like lepers, while others consider their associate members to be potential strategic partners. Where does your association sit in this dichotomy? The paradigm for some associations is that of continually figuring out how to squeeze the last possible dime out of their suppliers, while others […]
Information overload: Sipping from a fire hydrant
How do I stop the insanity? Monthly, I get about 60 trade magazines mailed to my office. Daily, I receive about 10 electronic newsletters to my inbox. And, via social electronic networking — between Linkedin, Facebook and Twitter — I’m bombarded hourly. How about you? Are you finding it hard to decide where to dedicate […]
Are mission-driven associations dying?
There seems to be a continual “old guard/new guard” debate as to the purpose of associations. This might mean paid staff, volunteer leaders, or rank and file members. The old guard position is generally that people in the industry or profession need to join the organization to serve and give back — our job is […]