Author: Edward Kay

Tall Projects Ltd

Edward Kay is the owner and founder of Tall Projects Ltd, a membership technology consultancy in the UK.

He has over 15 years’ experience as a software engineer and digital project manager. Tall Projects understands both the technology specifics and the business of running a successful membership body.

Outside work, Ed is a keen runner having completed five marathons. He lives in Oxfordshire with his wife and two young sons.

Jul
30

HOW TO USE METRICS AND DATA IN MEMBERSHIP ORGANIZATIONS

There are numerous benefits of digital technology to harness in associations, but today, I want to tell you about metrics and data in membership organizations and how to effectively use them. I think there are three components to this: 1. Clarify who your members are. You need to know what their needs are and how your […]

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Dec
18

Why you can’t trust your website analytics: Part Two

Part one of this report revealed how tools such as Google Analytics are not accurate. Technology such as ad blockers means up to 78% of your website visits are not being recorded. In this second and final part we look at the implications of these findings and the information associations can still trust when making data-driven decisions. […]

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Nov
29

Why You Can’t Trust Your Website Analytics: Part One

How much do you trust your website stats, e.g. Google Analytics? The answer should be ‘not that much’. Data from three separate UK membership organizations reveals a steady decline in the proportion of visitors who are captured by Google Analytics. Initial data discrepancies Year Out Group were concerned their website visitor numbers in Google Analytics have […]

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