Jonathan Caldwell comes to the association industry for the purpose of helping associations with entrepreneurship. His experience working for large media companies, helps him understand the challenges associations face changing and innovating a large organization with long established structures and operations. Based on his MBA education in entrepreneurship and finance, experience working with angel investors, and consultations among startup companies, Jonathan encourages association executives and staff to practice lean methodology that experiments with new technologies and business revenue models that facilitate organizational growth.

As the business manager of AssociationSuccess.org, he works to develop educational and inspiring content that teach association executives how to handle disruption and change within their associations. Along with our associationsuccess.org partners he creates connections that give association leaders recommendations and access to the tools and support they need to innovate and grow their organizations.