Author: Len Murphy

Len is V.P. and General Counsel for a national trade association. His two decades of experience as an association executive range from leadership, operations, governance, risk management, human resources, distance learning, conference planning and development, contract review, antitrust, copyright and trademarks, membership, social media, and, in particular, new member services innovation with implementation.

Mar
08

Expand Your Product Line: Clone Your Classic Conference into Punchy Regionals

For many associations, our traditional national conferences are like classic BMWs – four doors, a black or silver exterior, and time-honored elegance that appeals to a top-end market. However, our entire audience might not be shopping for the BMW of conferences. Maybe they want something more hip and nimble, affordable but providing solid quality. They might […]

By Len Murphy | Engage People
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