Author: Lowell Aplebaum

Lowell Aplebaum, CAE is the CEO and Strategy Catalyst of Vista Cova – a company that partners with organizations on strategic visioning and planning, creating stronger stakeholder connections, and reimagining value and engagement. Lowell frequently provides dynamic sessions to organizations – conducting deep-dive interviews and getting members and volunteers involved through experiential learning approaches. He currently serves as the Chair-Elect for the overseeing commission for the Certified Association Executive certification, and Chaired ASAE’s Task Force on CEO Pathways. He is the creator of a master-level learning series called Through the CEO Lens and Association Charrette – a co-creation retreat experience. His work on global efforts for associations has included experience across five continents, hundreds of volunteer groups, and all 50 states in the U.S.

Aug
13

THE THREE AREAS ENHANCED BY PARTNERSHIPS

Though the world may be big, even across oceans, the association community is small and powerful. Across the globe, associations tackle similar challenges and opportunities: how to grow membership, how to provide dynamic learning and meetings, what is good governance and how do we advocate on behalf of the industries we serve, to name a few. […]

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Mar
11

THE MANY PATHS OF LEARNING TOWARDS WORKFORCE DEVELOPMENT

I experienced an “aha!” moment when I attended one of my first association conferences. I had been a casual Twitter user – a lurker mainly who would scan streams for interesting insights. At this conference, my approach shifted, as instead of taking notes by hand, which I rarely went back to, I started tweeting about what […]

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Mar
06

7 steps to future-proofing your organization

Over the past few weeks, I have spoken with volunteer and staff executives who, facing an age of an ever-increasing rate of change, feel like they are struggling to be nimble in their attempts to keep up. As we dove deeper into what factors were emerging, the conversation kept coming back to a focus on […]

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Sep
22

What Adidas can teach your organization

As football season started this past weekend, one commercial jumped out at me (and it wasn’t even the Superbowl!)D The world of sports isn’t the only one. Associations Need Creators. Membership needs more than another long list of benefits. Marketing needs more than another email sent out to the masses, with members tasked to find […]

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Jun
20

6 ways to get more out of professional development

Conferences or sessions, courses or meetings – ongoing professional development and learning is a cornerstone to a successful career. Much like any association relationship, what we get out of these opportunities can be enhanced by what we put into it. When registering or choosing a session, it is typical to find a description of the […]

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