Are we ready for the robots?
People. As members, as staff, as experts, as consultants and as communities, associations need people. And people – as members, as staff, as experts, as consultants and as communities – need associations. As we move into a future when the position of many working people is unknown and unstable, what are the repercussions for associations, […]
Don’t advertise to your audience; connect with it
It might seem like your organization is treading a tightrope between the two poles that hold it aloft. On one side is membership engagement and retention, and keeping the rope taught from the other side is the opposing pull of non-dues revenue efforts. Providing and demonstrating value to your members is, of course, a fundamental task […]
Why first impressions matter for members
Mindset is a funny thing. Once we have made up our minds about something, even unconsciously, that decision informs every subsequent interaction we have with it. Whether it’s an adult wrinkling up their nose at a steaming plate of broccoli as they flashback to their first childhood encounter with the offending vegetable, or your parents being […]
Overheard at MMC: A collection of offstage insights
We all go to conferences hungry for something: hungry for knowledge and information, for rekindling old connections and forging new ones, or perhaps for what’s on offer at the midday buffet. I often find the aspect of conference-going I most relish comes neither from the session hall nor the lunch menu, but from the hundreds […]
Seeking 2 brave association executives
I wanted to share an exciting opportunity surrounding the Engaging Associations Forum conference, which will be held in Ottawa, Ontario, from July 19th-21st, 2017. (To read more about the conference, click here). EAF is looking for two courageous association exec volunteers — one from a trade association and another from a professional association — to be on […]