Author: Melinda Starkweather

Co-Founder at Starkweather Association Services

Melinda Starkweather, co-founder of Starkweather Association Services, has been providing innovative technical and strategic services to associations, political campaigns and non-profits since 1991.

After guiding a number of groups through YourMembership.com implementations, she became interested in “the people side of change” and dove into change management training, getting certified as a Change Management Professional.

Change management techniques provide critical tools to move association staff more quickly from uncertainty to commitment. Starkweather Association Services uses custom tools to help groups assess their risk, identify strengths and develop strategies to navigate change.

Starkweather’s change management services have evolved into their own component, now called Cirrus Change.

Additionally, Starkweather provides services to move our associations through the capability maturity model to reduce risk, create continuity of knowledge and operational efficiency.

Jul
11

IMPROVING THE RELATIONSHIP BETWEEN PEOPLE AND TECHNOLOGY

When trying to bring in new technology into an organization, it is guaranteed that you will be met with resistance, because any sort of change often is. You need that buy-in from people first, otherwise there’s going to be struggle in incorporating the technology into operations. This is why there needs to be a focus on the […]

By Melinda Starkweather | Transform Culture
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