Author: Tara Puckey

Director of Strategic Initiatives at Radio Television Digital News Association, Radio Television Digital News Foundation

Tara Puckey is the Director of Strategic Initiatives at Radio Television Digital News Association (RTDNA) and Radio Television Digital News Foundation (RTDNF), cultivating and managing business partnerships, procuring grants, creating new development initiatives and other strategic endeavors. Prior to her position at RTDNA/RTDNF, she served as the Society of Professional Journalists’ (SPJ) Interim Executive Director, as well as Associate Executive Director and Membership Strategist. She has a journalism degree from Indiana University-Purdue University, as well as an MBA, and resides in Indianapolis with her husband and two daughters. Aside from associations and journalism, she loves craft beer, really good pens and her dog, Bella.

Aug
23

What if we didn’t have members?

It’s worth stopping for a second to think something through. Imagine, if you will, that we didn’t have members. What if our associations’ efforts were not entirely focused on those people who already pay their membership dues? I know. It sounds crazy – a membership association without members? How will we make money? Who will we serve? Won’t […]

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