Author: Tommy Goodwin

Tommy Goodwin is a federal and international government affairs leader who helps associations manage their external environment to influence public policy, enhance reputation, and find common ground with stakeholders. For nearly 20 years, he has led government relations, public affairs, and advocacy efforts for prominent associations and companies as they navigated the ever-changing domestic and global policymaking landscape. Based in Washington, DC, his passion is developing strategies that leverage each association’s unique assets to shape public policies that solve problems and create opportunities for their members. When not working with policymakers, he loves playing Legos with his three-year-old son, his beloved Auburn Tigers (War Eagle!), and all things dark chocolate and salted caramel. You can reach him via email at [email protected].

May
30

TELLING THE ADVOCACY STORY: MOVING MEMBERS FROM “ME” TO “WE”

For some association leaders and practitioners, advocacy remains a “black box.” While advocacy has always been one of the most powerful ways that associations engage their members, some associations struggle to link and communicate that work back to their members in a way that shows them that “My association is fighting for me!” In a previous article, I […]

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Mar
14

HIDDEN IN PLAIN SIGHT: ADVOCACY AS A KEY DRIVER OF MEMBER VALUE

For years, technology has been disrupting the traditional portfolio of association member-value offerings. Long gone are the days when associations were a one-stop shop for all their members’ needs, from information and education to discounted products and services. That’s why associations large and small are spending countless hours (and dollars!) these days searching for the next […]

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