Author: Whitney Emerick

Whitney is a marketing enthusiast with 20+ years’ experience for associations in the strategic planning and marketing field.  With her primary experience in association world, she is also heavily invested in her local marketing community through the American Marketing Association.  She leverages the events and speaking opportunities the AMA provides to keep wicked smart with the technologies and innovative thinking that all marketing professionals need.

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Data in Action: Acquisition and Analysis

When exploring new markets as an association, whether that be in new geographical regions or new types of services, it is imperative that you have a map to guide you. You can acquire the information you need before diving in and investing in a project through careful research and data analytics. I work for a […]

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